Why is knowing your audience important?
Category:
books and literature
fiction
Knowing the audience for a particular essay is important because it determines the content that will appear in the writing. The content of an essay that has a specific topic will vary depending on the intended audience.
Subsequently, one may also ask, what does knowing your audience mean?
Knowing who your audience is means that you can adapt the content of your writing to address the main concerns of your audience. And if you know your readers are specialists in a particular area, the writing style should acknowledge this and differ from an article written on the same topic for the general public.
Additionally, what do you need to know about your audience?
Here are 10 vital things you should know about your audience before you write and deliver your speech.
- Age Range.
- Gender.
- Educational background.
- Jobs and Careers.
- Social and/or Economic Status.
- Political Orientation.
- Recreational and Leisure Activities.
- Important News and Events, Good or Bad (Such as a Recent Tragedy or Loss)
Here are three steps to identify your target customers.
- Create a customer profile. The people who are most likely to buy your products or services share certain characteristics.
- Conduct market research. You can learn about your target audience through primary and secondary market research.
- Reassess your offerings.