Why is secondary audience important?

Asked By: Maties Mizera | Last Updated: 3rd January, 2020
Category: fine art theater
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What is a secondary audience? A secondary audience is comprised of people who aren't the most likely to buy a product or service, but are still the second-most important. It's crucial to market to secondary audiences because they are either a user of your product, or they'll become a user of your product.

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Also, what is a secondary audience?

Definition: Secondary Audience Secondary audience is the groups of people who are not likely to buy use your product but can exert an influence on your primary audience & play an important role in their buying decision. Secondary audience can be anyone such as children, spouses, friends, neighbors & associates.

Additionally, what is the difference between a primary and secondary audience? Primary, Secondary, and Hidden Audience Primary audiences are those who receive the communication directly and are also known as the target audience. Secondary audiences are those readers who are not the primary addressee, but are still included as viewer.

Then, what is a secondary audience in writing?

secondary audience. (noun) The reader or readers who may also read a piece of writing, even if the piece was not originally intended for them.

Who is your primary audience do you have a secondary audience?

PRIMARY AND SECONDARY AUDIENCES. Primary audiences are those who receive the communication directly. Secondary, or "hidden", audiences include anyone who may indirectly receive a copy of the communication. These include anyone who will receive a copy, need to approve, will hear about, or be affected by your message.

25 Related Question Answers Found

What are the 4 types of audiences?

The 4 Types of Audience
  • Friendly. Your purpose: reinforcing their beliefs.
  • Apathetic. Your purpose is to first to convince them that it matters for them.
  • Uninformed. Your requirement is to educate before you can begin to propose a course of action.
  • Hostile. You purpose is to respect them and their viewpoint.

What are the five kinds of audiences?

5 Types of Audiences in Writing
  • Audience #1 – The Experts. This audience has a substantial amount of knowledge on the subject matter you're writing about.
  • Audience #2 – The Laypeople. This audience has virtually no knowledge about the topic you're writing about.
  • Audience #3 – The Managers.
  • Audience #4 – The Technicians.
  • Audience #5 – The Hybrids.

What is primary and secondary target audience?

The primary target market is the group of consumers a business covets the most or feels is most likely to be the purchaser of its product or service. The secondary target market is the next market that most appeals to the company.

What is audience participation?

audience participation in British English
(ˈ?ːd??ns p?ːˌt?s?ˈpe???n) the active involvement of an audience in a live show or broadcast.

What do you mean by audience analysis?


Audience analysis involves identifying the audience and adapting a speech to their interests, level of understanding, attitudes, and beliefs. Taking an audience-centered approach is important because a speaker's effectiveness will be improved if the presentation is created and delivered in an appropriate manner.

Who is a primary reader?

The primary readers are the people to who your document is addressed. They are usually the action takers because the information you are providing will allow them to do something to make a decision.

What are primary and secondary customers?

In the current study eight customer expectations differentiated primary and secondary customers of a focal organization: primary customers being those who give the majority of their business to the supplier, and secondary customers being those who do not.

What does it mean to identify the audience of a primary source?

The audience of a source is the person, or group of people, who were originally intended to see or use it. Based upon what you know about the time the source was created and who created it, you need to identify for whom the source was originally created.

What are the types of audience?

Three Types of Audience
Three types of audiences are the “lay” audience, the “managerial” audience, and the “experts.” The “lay” audience has no special or expert knowledge. They connect with the human-interest aspect of articles.

What is a tertiary audience?


Tertiary audience: is when a person is only listening to the station because they are familiar with the guest that is on. This could also be a friend, sister, a particular celebrity and others.

What is primary target audience?

A primary target market is the segment of a marketplace a business believes will give it the best chance to sell. A primary target market may not be the largest segment of a marketplace. For example, the majority of people who play golf may be men under age 50.

What are secondary publics?

Secondary publics refers to publics that are important relationships but, their influence over and organisation's functions is minimal. Internal publics are groups of people working within an organisation. External publics are groups of people working outside of an organisation.

What is a gatekeeper audience?

1. Gatekeeper Audience. A gatekeeper is a person within an organization that can prevent your message from reaching the intended recipient. In some cases, a gatekeeper may exist outside of the organization, for example, an editor with a trade journal who controls what press releases will be printed.

What is a hidden audience?

Your hidden audience encompasses people who want to be aware of your presentation on a peripheral level. This audience can include any number of people for both personal and professional reasons. Your hidden audience also has the opportunity to hold sway over your primary and secondary audiences.

Which audience includes the Read Only people?


Auxiliary audience – This kind of audience includes read only people. They will just listen to the message of a speaker.

What is a shadow audience?

When There's More Than One Audience
Your target audience is the person who will hold that position. A tertiary audience, sometimes called the hidden or shadow audience, could be potential job applicants for the position, who may have access to the document during the interview phase.

What is an audience in literature?

An Audience is the person for whom a writer writes, or composer composes. A writer uses a particular style of language, tone, and content according to what he knows about his audience. In simple words, audience refers to the spectators, listeners, and intended readers of a writing, performance, or speech.