What is active and passive audience?
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Also question is, what is the difference between an active and passive audience?
A passive audience accepts the message in the way the media outlet intended it while an active audience questions what they see and independently form their own opinions.
Also Know, what is passive audience theories? The audience accepts and believes all messages in any media text that they receive. This is the passive audience model. They accept the preferred reading and don't question it. The Hypodermic Model. In this model the media is seen as powerful and able to inject ideas into an audience who are seen as weak and passive.
People also ask, what does active audience mean?
Active audience theory argues that media audiences do not just receive information passively but are actively involved, often unconsciously, in making sense of the message within their personal and social contexts.
What are the 2 theories of audience?
The active theories suggests that audiences are using media to satisfy their needs and before they believe any media text the audiences are questioning the content first.
- Hypodermic needle effect.
- Cultivation theory.
- Two step flow.
- Reception theory ( Encoding/ Decoding model)
- Uses and gratification theory.