What is a passive audience in media?

Asked By: Iurdana Bakhlaev | Last Updated: 24th April, 2020
Category: music and audio society and culture podcasts
4.2/5 (386 Views . 28 Votes)
A passive audience is an audience that merely observes and event rather than actively responding it. There's been a few studies done on what is called the 'audience effect'. Those studies seem to show that a passive audience works well for some performers that don't require a whole lot of skill.

Click to see full answer


Also to know is, what is the difference between active and passive audience?

There are many difference between the active and passive audience theories. An active audience member will form their own opinions on a text and look at the text from their point of view. They are always engaged and in control of their thoughts of a text. Whereas a passive audience member is the complete opposite.

Also, what is an example of passive media consumption? Passive Media has been around since the dawn of time and includes all of the print media you've probably come in contact with; your newspapers, magazines, and books are some of the biggest examples. What makes it “passive” is the fact that the information only flows in a single direction.

Also Know, what is an active audience in media?

From Wikipedia, the free encyclopedia. Active audience theory argues that media audiences do not just receive information passively but are actively involved, often unconsciously, in making sense of the message within their personal and social contexts.

How do audiences consume media?

Audiences consume media texts to escape from their everyday lives. They choose entertaining texts that allow them to divert their attention from the real world, perhaps by watching a fantasy film like Harry Potter or reading a fashion magazine like Vogue.

32 Related Question Answers Found

What is an active spectator?

Active spectators do not just consume what they are told to watch by marketing that is aimed at them but instead choose different films to watch for different reasons. It is made very clear how the filmmaker wants the audience to think and feel about the characters, story and events in the film.

What is passive theory?

A passive audience is an audience that merely observes and event rather than actively responding it. There's been a few studies done on what is called the 'audience effect'. Those studies seem to show that a passive audience works well for some performers that don't require a whole lot of skill.

What is passive consumption?

A passive consumption is when the audience doesn't engage or question the media message but just accepts it, this what media outlets want to achieve when making a film or show as they want to view to except and not question.

What are the uses and gratifications in media?

Uses and gratifications theory (UGTtheory) is an approach to understanding why and how people actively seek out specific media to satisfy specific needs. Unlike other theoretical perspectives, UGT holds that audiences are responsible for choosing media to meet their desires and needs to achieve gratification.

What is meant by preferred reading?


A concept used in relation to texts (typically in mass-communication genres) where the sender of a message consciously or unconsciously encodes it in ways which function to guide, limit, or control its interpretation by receivers.

What is audience theory in media?

Audience theory is an element of thinking that developed within academic literary theory and cultural studies. There is also a wide range of media studies and communication studies theories about the audience's role in any kind of mediated communication.

What does personal identity mean in media?

'Personal identity' refers to the way in which media play a part in defining us. Issues of taste come into play here – how our choices reflect our preferences for information, pleasure and so on but also, in turn, reinforce our sense of who we are.

What is media impact?

The media effect describes how certain stories that the media publishes may influence and/or amplify current market trends. If this theory holds true, after reading a headline or article, borrowers and/or investors will be influenced to act quickly on the news.

What is Agenda Setting in media?


Agenda-setting theory describes the "ability (of the news media) to influence the importance placed on the topics of the public agenda". Agenda-setting theory was formally developed by Max McCombs and Donald Shaw in a study on the 1968 American presidential election.

What is mass audience?

mass audience - a very large number of people who watch/read something, especially throughout a country or area - ?????????????

What is a negotiated reading?

Negotiated Reading - a compromise between the dominant and oppositional readings, where the audience accepts parts of the producer's views, but has their own views on parts as well.

What is uses and gratification theory PDF?

"Uses and Gratification Theory" or "need seeking" is one of the theories of. communications that focuses on social communications. This theory adapts a functionalistic. approach to communications and media, and states that media's most important role is to. fulfill the needs and motivations of the audience.

What is reception analysis?


Reception analysis is a form of audience research which explores the meanings and experiences people produce as a result of their contextualized encounters with media products conceptualized as verbal and visual texts, or discourses.

What is magic bullet theory?

The "Magic Bullet" theory graphically assumes that the media's message is a bullet fired from the "media gun" into the viewer's "head". It suggests that the media injects its messages straight into the passive audience. This passive audience is immediately affected by these messages.