What is audience media studies?

Asked By: Alexandru Gschwendt | Last Updated: 26th May, 2020
Category: business and finance marketing and advertising
4.9/5 (37 Views . 31 Votes)
'Audience' is a very important concept throughout media studies. All media texts are made with an audience in mind, ie a group of people who will receive it and make some sort of sense out of it. And generally, but not always, the producers make some money out of that audience.

Click to see full answer


Furthermore, what is an audience in media?

Audiences are a critical subject in studying media. 'Audience' is the term used to describe a large number of unidentifiable people, who usually united by their participation in media use. (Hartley, 2002) Media has a huge power to influence audience thinking and behaviour.

Additionally, what are audience studies? Audience studies is a broad and multifaceted area of communication research. At its core, audience studies research is focused on providing insights into the nature of the relationship between media audiences and the media content, organizations, and technologies with which they engage.

People also ask, what is audience research media?

Audience research is defined as any communication research that is conducted onspecific audience segments to gather information about their attitudes, knowledge,interests, preferences, or behaviours with respect to prevention issues.

What are the types of audience?

Three Types of Audience Three types of audiences are the “lay” audience, the “managerial” audience, and the “experts.” The “lay” audience has no special or expert knowledge. They connect with the human-interest aspect of articles.

38 Related Question Answers Found

What are the 4 types of audiences?

The 4 Types of Audience
  • Friendly. Your purpose: reinforcing their beliefs.
  • Apathetic. Your purpose is to first to convince them that it matters for them.
  • Uninformed. Your requirement is to educate before you can begin to propose a course of action.
  • Hostile. You purpose is to respect them and their viewpoint.

What are the characteristics of audience?

Important Characteristics of your Audience
  • Age range.
  • Gender.
  • Race.
  • Health status.
  • Medical conditions.
  • Health risks.
  • Physical challenges.
  • Vision/Hearing.

What are the five types of audiences?

5 Types of Audiences in Writing
  • Audience #1 – The Experts. This audience has a substantial amount of knowledge on the subject matter you're writing about.
  • Audience #2 – The Laypeople. This audience has virtually no knowledge about the topic you're writing about.
  • Audience #3 – The Managers.
  • Audience #4 – The Technicians.
  • Audience #5 – The Hybrids.

Why is the audience important?

Why Audience Matters
Knowing the audience for a particular essay is important because it determines the content that will appear in the writing. The content of an essay that has a specific topic will vary depending on the intended audience. The same is true of an argument or persuasive essay.

What is a primary audience in media?


PRIMARY AND SECONDARY AUDIENCES. Primary audiences are those who receive the communication directly. Secondary, or "hidden", audiences include anyone who may indirectly receive a copy of the communication. These include anyone who will receive a copy, need to approve, will hear about, or be affected by your message.

What are the characteristics of mass media audience?

The media include radio, television, films, newspaper, posters, leaflets, etc. Mass communication does not take place through face to face or telephonic conversation. Rapid and continuous dissemination: Another distinct characteristic of mass communication is the speedy and continuous dissemination of the message.

How do you categorize a target audience?

Here are some tips to help you define your target market.
  1. Look at your current customer base.
  2. Check out your competition.
  3. Analyze your product/service.
  4. Choose specific demographics to target.
  5. Consider the psychographics of your target.
  6. Evaluate your decision.
  7. Additional resources.

What does active audience mean?

Active audience theory argues that media audiences do not just receive information passively but are actively involved, often unconsciously, in making sense of the message within their personal and social contexts.

What are the methods of audience research?

For a better understanding of your audience, it's helpful to use methods that fall under this category when conducting both primary and secondary research. Examples of quantitative research include social media analytics, surveys/questionnaires, and trials with experimentation.

How is TV audience measured?


Television audiences are measured in two main ways: using diaries, and using meters. With television (unlike radio), the survey unit has usually been the household, not the person. That's because most households have had only one TV set, and people have usually watched together.

Why is audience important in media?

To media producers, the audience is important because without an audience there would be no media. It is important for them in order for them to be successful. Companies are set up to carry out audience research for media producers to see how many people would be interested.

What is the purpose of audience research?

The purpose of audience research is to answer a range of business questions, such as to find out what interests them, who influences them, what problems they have, what they think of existing products or how they feel about branding and service.

What do you mean by audience analysis?

Audience analysis involves identifying the audience and adapting a speech to their interests, level of understanding, attitudes, and beliefs. Taking an audience-centered approach is important because a speaker's effectiveness will be improved if the presentation is created and delivered in an appropriate manner.

Why is media research important?

Mass media research is the study of information related to any form of mass communication. Mass media research is important for businesses as it helps them decide which types and forms of social media are most beneficial to use for business purposes, as well as considering public health concerns.

What is media definition and meaning?


Definition and meaning. The term media, which is the plural of medium, refers to the communication channels through which we disseminate news, music, movies, education, promotional messages and other data. We used to get all our news and entertainment via TV, radio, newspapers and magazines.

What is qualitative audience research?

Audience research can be quantitative or qualitative . Qualitative research is a method that gives more information and is more concerned with the 'quality' of the responses than the 'quantity'. This type of research is conducted through focus groups and interviews with the public.

What are the tools used in qualitative research?

However, the three most commonly used qualitative research methods are in-depth interviews, focus group discussions (FGDs) and observation.