What is the difference between customization and mass customization?

Asked By: Tsvetomira Vyrodov | Last Updated: 2nd January, 2020
Category: business and finance marketing and advertising
4.4/5 (271 Views . 31 Votes)
Mass Customization vs.
Mass personalization” on the other hand, is the custom tailoring by a company in accordance with its end users tastes and preferences. The main difference between the two concepts is the ability for a company to give its customers an opportunity to create and choose product specifications.

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Similarly, what is meant by mass customization?

Mass customization is a marketing and manufacturing technique which combines the flexibility and personalization of custom-made products with the low unit costs associated with mass production.

Furthermore, why is mass customization important? Mass customization is an important business concept, which numerous brands are adopting these days. Moreover, the concept is also utilized in the development of marketing strategies for product and service lines and during the process of recognizing the target audience of a brand or business.

Hereof, what is an example of mass customization?

More Examples of Mass Customization Responding to customers' desire for one-of-a-kind shoes, a shoe company decides to create a website that allows customers to create the shoes of their dreams.

How do you get mass customization?

To achieve mass customization a company must focus on developing products that satisfy customers needs. Mass customization can only be reachable if the firm is able to produce the unique products in a mass production way. This is possible through modular product design.

33 Related Question Answers Found

When did mass customization start?

The concept of mass customization is attributed to Stan Davis in Future Perfect and was defined by Tseng & Jiao (2001, p. 685) as "producing goods and services to meet individual customer's needs with near mass production efficiency".

What is mass process?

Mass production is a method of production that uses a standardized process of creating interchangeable parts in large quantities for a low price. In other words, a standard process for making products is repeated so each time the product is finished it is exactly the same as all the other parts.

What is customization of products?

In simpler terms, customized products are those products that are uniquely designed according to customer specification. They may differ in shape, size, logo, image, colour etc. These products are different from generally available product in the market.

What is the main characteristic of mass customization?

What are the main characteristics of mass customization? The rapid, low-cost production of goods and service to satisfy increasingly unique customer desires. Combines the flexibility of a process-focused strategy with the efficiency of a product-focused one.

What can be customized?


7 Ways to Customize Your Real Life Online
  • Mix Your Own Chocolate Bar. Gone are the days of bowing to the confectionery will of those prefabricated chocolate bars on the drug store impulse rack.
  • Custom Dress Shirts.
  • Custom Jewelry.
  • Customized Jerky.
  • Custom Handbags.
  • Customized Women's Shoes.
  • Create-Your-Own Pet Food.

What is mass customization in supply chain?

Mass customization is a marketing and manufacturing technique that combines the flexibility and personalization of “custom-made” with the low unit costs associated with mass production. Mass customization is giving consumers a unique end product when, where and how they want it.

What is the principle of postponement or delayed differentiation?

Delayed differentiation or Postponement is a concept in supply chain management where the manufacturing process starts by making a generic or family product that is later differentiated into a specific end-product.

What do you mean by mass marketing?

Mass marketing is a market strategy in which a firm decides to ignore market segment differences and appeal the whole market with one offer or one strategy, which supports the idea of broadcasting a message that will reach the largest number of people possible.

Why is mass customization difficult?

Maintaining a high level and variety of stock can incur high warehousing costs. Large amounts of capital are also tied up in stock. Typically, as the products are custom made they have a higher cost. Offering mass customisation with mass production efficiency is very difficult to achieve.

What is customization strategy?


Customization refers in the context of international marketing to a country-tailored product strategy which focuses on cross-border differences in the needs and wants of target customers, appropriately changing products in order for them to match local market conditions.

What is the difference between mass production and mass customization?

Mass Production” means large amounts of standardized product are made using assembly lines, automated robotic machines and human labour. “Mass Customization” is defined as the design, engineering and production of large amounts of product on assembly lines using robotic machines and human labour.

What is the difference between personalization and customization?

The difference between personalization and customization lies with who is making the changes. Personalization is achieved through customer data and predictive technology. Customization is achieved when a user manually makes changes to achieve his preferred experience.

What is customization in computer?

Mass customization, the use of computer-aided manufacturing systems to produce custom output. Modding, a slang expression for modification of hardware, software, or other items. Custom software, software that is specially developed for some specific organization or other user.

What is the relationship between mass customization and rapid product development?

Mass customization is termed to manufacture customized products with cost flexibility i.e. mass production is enabled at relatively low unit cost. Rapid product development is a collaborative process of engineering to produce a new product into a market.

What is late customization?


Form postponement, also known as late customization or delayed product differentiation ( Ngniatedema et al, 2015 ), refers to delaying the downstream activities that are responsible for giving the final product its identity, in concordance to customer demand (Blecker and Abdelkafi, 2006).

How does mass Customisation reduce inventory costs?

Mass customisation is putting huge pressure on supply chains as companies work to ensure they can offer customers sufficient permutations of a particular product and a variety of delivery options. Meanwhile, firms in all sectors are also looking to reduce inventory to avoid tying up capital in stock.

How does mass customization support a business unit's competitive strategy?

Explanation: Mass customization allows for the production of a large variety of tailor-made goods and services that best serve a customer's needs. Customers can get personalized products in bulk at a lower cost, which gives a business an edge over its competition.