What is the difference between customization and mass customization?
Similarly, what is meant by mass customization?
Mass customization is a marketing and manufacturing technique which combines the flexibility and personalization of custom-made products with the low unit costs associated with mass production.
Furthermore, why is mass customization important? Mass customization is an important business concept, which numerous brands are adopting these days. Moreover, the concept is also utilized in the development of marketing strategies for product and service lines and during the process of recognizing the target audience of a brand or business.
Hereof, what is an example of mass customization?
More Examples of Mass Customization Responding to customers' desire for one-of-a-kind shoes, a shoe company decides to create a website that allows customers to create the shoes of their dreams.
How do you get mass customization?
To achieve mass customization a company must focus on developing products that satisfy customers needs. Mass customization can only be reachable if the firm is able to produce the unique products in a mass production way. This is possible through modular product design.