What is return management?
Category:
business and finance
logistics
Returns management is the supply chain management process by which activities associated with returns, reverse logistics, gatekeeping, and avoidance are managed within the firm and across key members of the supply chain.
Considering this, how do you handle customer returns?
Here are my top tips:
- If you sell online:
- Offer free returns.
- Set customer expectations.
- Allow in-store returns.
- If you own a brick-and-mortar store:
- Make it fast.
- Train all salespeople to handle returns.
- Related article: The Value of Customer Loyalty.
Similarly, what is reverse supply chain?
Reverse supply chain refers to the movement of goods from customer to vendor. Reverse logistics is the process of planning, implementing and controlling the efficient and effective inbound flow and storage of secondary goods and related information for the purpose of recovering value or proper disposal.
Gatekeeping (in supply chain terms) refers to screening of returned goods at the entry point in the reverse flow from the consumer and back to the manufacturer/supplier. Gatekeeping is a key element of reverse logistics and companies take returns management very seriously as it directly affects the company's image.