What is Macy's bluemercury?
Then, does Macys own bluemercury?
Bluemercury inside a Macy's store. When the retailer bought Bluemercury, the beauty chain had only 60 freestanding units. Now there are 184 and 10 more locations are opening in 2019. Macy's purchased Bluemercury in 2015 for $210 million, marking the company's first acquisition in a decade since buying May Co.
Also know, when did Macy's buy bluemercury?
Macy's Inc., pleased so far with the performance of Bluemercury, is pushing for more. The cosmetics brand, acquired by Macy's for $210 million in 2015, will open about 55 new stores through 2019 -- maintaining the chain's pace of expansion. Macy's “plans to open approximately 25 Bluemercury freestanding stores in 2018.
Bluemercury offers two proprietary brands sold exclusively at Bluemercury and Macy's locations, M-61 Powerful Skincare and Lune+Aster Cosmetics. Bluemercury also curates products from luxury brands such as La Mer, Jo Malone London, Yves Saint Laurent and Kiehl's.