What are the factors to consider in selecting media types?

Asked By: Mignon Oeiras | Last Updated: 8th February, 2020
Category: education special education
4.4/5 (963 Views . 17 Votes)
Factors Governing the Choice:
  • The nature of product:
  • Potential market:
  • The type of distribution strategy:
  • The advertising objectives:
  • The type of selling message:
  • The budget available:
  • Competitive advertising:
  • Media availability:

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Similarly one may ask, what are the factors determining media selection?

The most significant of these factors are:

  • Objectives of the campaign.
  • Budget available.
  • Research concerning client.
  • The product.
  • Type of message or selling appeal.
  • Relative cost.
  • Clutter.
  • The potential market.

Also, what are the criteria for selecting instructional materials? Instructional materials should be appropriate for the age, emotional and social development, and ability level of the students for whom the materials are selected. c. Instructional materials should be diverse with respect to levels of difficulty, reader appeal, and should present a variety of points of view.

Moreover, what are the factors that determine the teachers choice of method?

Some determining factors for selecting a teaching method include the student's interest and background knowledge, as well as their environment and learning abilities. Teachers also help their students learn with various learning aids such as Auditory, Kinesthetic (collaborating), and Visual.

Why is media selection important?

Secondly the selection of media according to the target audience is really important for sale and promotion of particular product, because wrong media selection for product cannot convey their core message to the consumers. Online, print and outdoor media are mostly used in cities.

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What are media factors?

Other factors to be considered include the editorial. climate of the vehicle, its prestige, the visual and/or. audio qualities in relation to the requirements of the. product message, interactions among vehicles, and the. social environment in which the audience reads or views.

What does selection mean in media?

Media selection is finding the most cost-effective media to deliver the desired number and type of exposures to the target audience.

What is the media planning process?

Media planning is the process of strategizing and purchasing ad placements by determining the best combination of media to achieve marketing campaign goals. They must consider the service and/or product being advertised, the ideal target audience and the marketing campaign goals.

What are the types of media?

Media can be classified into four types:
  • Print Media (Newspapers, Magazines)
  • Broadcast Media (TV, Radio)
  • Outdoor or Out of Home (OOH) Media.
  • Internet.

What are the five factors of media ad rates?


Audience attributes are a significant factor in determining media value, particularly where audience targeting is desired: Demographic traits describe population characteristics, such as readers' geographic location, income level, education, age, and race.

What are the factors affecting advertising?

Using a sample of 252 customers the study identified seven factors that affect brand advertising success and effectiveness, namely, advertising message and creativity, advertising media selection, market research, competitiveness, market share, uniqueness, and customer relationship.

What factors are involved in advertising?

Here are six factors highlighted below.
  • Product placement: It is very important for an advertiser to select the best placement for their product in order to gain more exposure.
  • Celebrity or character endorsement:
  • False advertising:
  • Giveaways and contest:
  • Only you:
  • Cross promotions:

What is methods of instruction?

The common methods of instruction are the instructor-lead, lecturer, demonstrator, practical exercise, and the self-study, with each of these methods it will have someone doing something to teach whatever it is you there to learn, only exception is the self-study independent method.

What are assessment methods?

Methods of Assessment. Methods will vary depending on the learning outcome(s) to be measured. Direct methods are when students demonstrate that they have achieved a learning outcome or objective. Indirect methods are when students (or others) report perceptions of how well students have achieved an objective or outcome

What are the assessment tools?


Examples of 21st century assessment for learning tools, which include both diagnostic tests and formative assessments, are eportfolios, teacher observations, class discussions, and works in progress with comments, think-pair-share, journals, observation checklists, concept maps, and rubrics.

What are the factors to consider in preparing instructional materials?

While preparing instructional materials, it is necessary to consider several factors such as contrast, size, tactility, clarity and description.

How do I prepare a lesson plan?

Steps
  1. Know your objective. At the beginning of every lesson, write your lesson plan goal at the top.
  2. Write your overview. Use broad strokes to outline the big ideas for the class.
  3. Plan your timeline.
  4. Get to know your students.
  5. Use multiple student interaction patterns.
  6. Address a variety of learning styles.

What is lecture method?

Lecture method is the oldest method of teaching. The teacher clarifies the content matter to the students by using gestures, simple devices, by changing voice, change in position and facial expressions. Teachers are more active and students are passive but the teacher also asks questions to keep the students attentive.

What are the different types of teaching strategies?

Here are some of the top ideas for you to use.
  • Modeling. After telling students what to do, it's important to show them exactly how to do it.
  • Mistakes.
  • Feedback.
  • Cooperative Learning.
  • Experiential Learning.
  • Student-Led Classroom.
  • Class Discussion.
  • Inquiry-Guided Instruction.

How do you choose a teaching method?


  1. Some hints on how to select appropriate teaching/learning methods.
  2. Figure 4 : Algorithm for selecting appropriate.
  3. Stage 1 : Clarifying your educational objectives.
  4. Stage 2 : Provisional selection of teaching/learning method(s)
  5. Stage 3 : Determining whether your students will be comfortable with the chosen method(s)

What are the instructional objectives?

Instructional objectives are specific, measurable, short-term, observable student behaviors. They indicate the desirable knowledge, skills, or attitudes to be gained. An instructional objective is the focal point of a lesson plan.

What are the three types of instructional materials?

After watching this lesson, you should have a full understanding of the three most common types of instructional materials - traditional resources, graphic organizers, and teacher-made resources - and their importance to the process of teaching your students.