What are the factors to consider in selecting media types?
- The nature of product:
- Potential market:
- The type of distribution strategy:
- The advertising objectives:
- The type of selling message:
- The budget available:
- Competitive advertising:
- Media availability:
Similarly one may ask, what are the factors determining media selection?
The most significant of these factors are:
- Objectives of the campaign.
- Budget available.
- Research concerning client.
- The product.
- Type of message or selling appeal.
- Relative cost.
- The potential market.
Also, what are the criteria for selecting instructional materials? Instructional materials should be appropriate for the age, emotional and social development, and ability level of the students for whom the materials are selected. c. Instructional materials should be diverse with respect to levels of difficulty, reader appeal, and should present a variety of points of view.
Moreover, what are the factors that determine the teachers choice of method?
Some determining factors for selecting a teaching method include the student's interest and background knowledge, as well as their environment and learning abilities. Teachers also help their students learn with various learning aids such as Auditory, Kinesthetic (collaborating), and Visual.
Why is media selection important?
Secondly the selection of media according to the target audience is really important for sale and promotion of particular product, because wrong media selection for product cannot convey their core message to the consumers. Online, print and outdoor media are mostly used in cities.