Why is Deciem closing?

Asked By: Shirley Galevsky | Last Updated: 14th March, 2020
Category: style and fashion skin care
4.6/5 (101 Views . 10 Votes)
The brand has since closed all of its stores
Skincare brand Deciem has temporarily shut down after its founder made the shock announcement on social media, citing “major criminal activity.”

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Keeping this in consideration, why did Sephora stop selling the ordinary?

Deciem Is Relaunching The Ordinary at Sephora in January 2019. Deciem never made it to Ulta, though, and in early June, it was announced suddenly that the brand would no longer be sold at Sephora due to "a change in direction" from Deciem, according to a spokesperson for the retail giant.

Similarly, what happened to Deciem? The final straw for investors was in October when he announced that he was shutting down operations in an Instagram post and a now-deleted 3,000-word letter on the company's site. “This is the final post of Deciem, which we will shut down all operations until further notice, which will be about two months.

In this regard, is the ordinary closing?

After a tumultuous week, fans of skincare brand The Ordinary, and its parent brand Deciem, can all breath a sigh of soft, wrinkle-free relief, with the announcement that it's not closing after all. The judge also barred the former CEO from posting to Instagram on behalf of the brand, something he frequently did.

How did Brandon from Deciem die?

His death took place early on morning, 20 January 2019, reportedly after falling from his Toronto apartment in the Distillery District. A spokesperson for Estée Lauder Companies stated: "Brandon Truaxe was a true genius, and we are incredibly saddened by the news of his passing.

29 Related Question Answers Found

What ordinary products should not be mixed?

These Are The Skincare Ingredients You Should Never Mix

Does Sephora still sell the ordinary?

"The Ordinary is no longer available at Sephora," a spokesperson for Sephora tells Allure. "While it is disappointing that Deciem has decided to change direction, we remain committed to evolving our unrivaled range of skin-care products to meet the needs of our clients."

What is the ordinary buffet for?

What it is: A multi-peptide serum with syn-ake, matrixyl synthe-6, matrixyl 3000, argirelox, hyaluronic acid, amino acids and bio-derivatives to target multiple signs of aging. This formula combines a comprehensive array of studied technologies to target multiple signs of aging at once.

Is hyaluronic acid safe?

Hyaluronic acid is generally very safe to use, with few reported side effects. Since the body naturally produces it, allergic reactions are very rare. One study in 60 people with osteoarthritis who took 200 mg daily for one year reported no negative side effects ( 23 ).

Is the ordinary a good brand?

"The Ordinary is an evolving collection of treatments offering familiar, effective clinical technologies positioned to raise pricing and communication integrity in skincare," the brand states on its website. Its offering is pioneering, not in the familiar technologies it uses, but in its honesty and integrity.

Does Deciem have sales?

Deciem Will Close on Black Friday — But Don't Worry, There's Still a Sale. Every single product is on sale, all November long. For some of us, the day after Thanksgiving marks the start of the holiday season, with sales on beauty products and big trips to your favorite stores.

What is the best product from the ordinary?

Best The Ordinary Products 2019
  • The Ordinary Retinol Serum 0.5% in Squalane.
  • The Ordinary “Buffet” Multi-Technology Peptide Serum.
  • The Ordinary Vitamin C Suspension 23% + HA Spheres.
  • The Ordinary High-Adherence Silicone Primer.
  • The Ordinary Natural Moisturizing Factors + HA.
  • The Ordinary “Buffet” + Copper Peptides 1%
  • The Ordinary Serum Foundation.

How do you layer ordinary products?

How To Layer The Ordinary
  1. Ascorbyl Glucoside Solution 12%
  2. AHA 30% + BHA 2% Peeling Solution* (masque)
  3. Glycolic Acid 7% Toning Solution.
  4. Lactic Acid 5% + HA.
  5. Lactic Acid 10% + HA.
  6. Mandelic Acid 10% + HA.
  7. Salicylic Acid 2% Solution.
  8. Hyaluronic Acid 2% + B5.

Does Estee Lauder own Deciem?

NEW YORK --(BUSINESS WIRE)-- The Estée Lauder Companies Inc. (NYSE:EL) announced today that it has invested in DECIEM, a fast-growing, vertically integrated multi-brand company, driven by a consumer-centric focus that is already impacting the world of beauty. Terms of the investment were not disclosed.

Is the ordinary owned by Estee Lauder?

The company, whose tagline is "the abnormal beauty company", owns multiple brands focused mainly on skin and hair care. The most popular and well-known is The Ordinary, a skincare line which offers products most often associated with expensive creams and serums.

Is the ordinary safe?

The Ordinary Retinol 0.2% in Squalane
Although it is associated with more irritation, it's a more proven ingredient than the HPR. I also think it's a bit safer, because it's not binding directly to the body's retinoid receptors (which could interfere with vitamin A uptake).

Is Deciem still in business?

Brandon Truaxe, the creator of Deciem, died in January after a tumultuous 2018. The company is still recovering. Nicola Kilner, the chief executive of the skin-care company Deciem, has a joke about last year. Kilner at the top of a company that is projected to sell $300 million worth of products this year.

Is ordinary ethical?

The Ordinary is cruelty-free.
This brand has confirmed that it is truly cruelty-free. They don't test finished products or ingredients on animals, and neither do their suppliers or any third-parties. They also don't sell their products where animal testing is required by law.

Did the ordinary go out of business?

After A Global Shutdown, All Of Deciem's Stores Are Back Open For Business. Update: After a week that began with Deciem founder Brandon Truaxe announcing that he was shutting down the company and ended with Truaxe being stripped of his CEO role, all Deciem stores are now up and running again.

How much did Estee Lauder pay for Deciem?

His will is dated December 20, 2017, six months after the iconic beauty empire Estée Lauder Companies paid $50 million for a one-third share of Deciem, prompting its massive international expansion.

Is Deciem a good company?

Deciem is arguably one of the most talked-about beauty companies in the industry right now. The almost five-year-old company is most famously home to inexpensive skincare line The Ordinary, a favorite of Kim Kardashian, Racked, and most of the Skincare Internet.