Why is Deciem closing?
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Keeping this in consideration, why did Sephora stop selling the ordinary?
Deciem Is Relaunching The Ordinary at Sephora in January 2019. Deciem never made it to Ulta, though, and in early June, it was announced suddenly that the brand would no longer be sold at Sephora due to "a change in direction" from Deciem, according to a spokesperson for the retail giant.
Similarly, what happened to Deciem? The final straw for investors was in October when he announced that he was shutting down operations in an Instagram post and a now-deleted 3,000-word letter on the company's site. “This is the final post of Deciem, which we will shut down all operations until further notice, which will be about two months.
In this regard, is the ordinary closing?
After a tumultuous week, fans of skincare brand The Ordinary, and its parent brand Deciem, can all breath a sigh of soft, wrinkle-free relief, with the announcement that it's not closing after all. The judge also barred the former CEO from posting to Instagram on behalf of the brand, something he frequently did.
How did Brandon from Deciem die?
His death took place early on morning, 20 January 2019, reportedly after falling from his Toronto apartment in the Distillery District. A spokesperson for Estée Lauder Companies stated: "Brandon Truaxe was a true genius, and we are incredibly saddened by the news of his passing.