Who owns Keebler brand?
Correspondingly, who bought Keebler?
Kellogg Sells Keebler, Snacks to Ferrero for $1.3 Billion Kellogg Co. agreed to sell its cookies and fruit snack brands including Keebler and Famous Amos to Ferrero for $1.3 billion, as the cereal maker refocuses on the fast-growing parts of its business.
Hereof, who bought Kelloggs?
Ferrero Group, the confections giant best known for Nutella and Tic Tac, will acquire a number of iconic American brands from Kellogg for $1.3 billion, the company announced on Monday. It marks the Luxembourg-based firm's latest foray into the U.S. market.
Keebler Foods Co., the nation's second-largest cookie and cracker maker, announced plans to acquire the fifth-largest firm, President Baking Co., best known for its Famous Amos and Murray brands. Still, it remains second to Nabisco Holdings Corp., which makes Oreo, Chips Ahoy, Newtons and Ritz crackers.