What is the difference between brand identity and brand positioning?
Thereof, what is the difference between branding and positioning?
Positioning establishes a preference for your brand relative to competitive offerings based on the perception of a unique and important difference. Branding, therefore, makes the promise of good user experiences. Positioning describes the brand's unique competitive difference that makes the promise compelling.
Subsequently, question is, why do brands need identity and positioning? A brand's positioning is a key concept in its management. It is based on one fundamental principle: all choices are comparative. Remember that identity expresses the brand's tangible and intangible characteristics – everything that makes the brand what it is, and without which it would be something different.
Also, what is the difference between brand image and brand identity?
Brand Identity is how you want the consumer to perceive your product or brand. It helps to shape the personality of the product, service or company. It's the voice you give your product or service. Brand Image is the perception of your product or brand by consumers.
What does brand positioning mean?
Brand positioning is defined as the conceptual place you want to own in the target consumer's mind — the benefits you want them to think of when they think of your brand. An effective brand positioning strategy will maximize customer relevancy and competitive distinctiveness, in maximizing brand value.