Who bought borders?
Category:
books and literature
art and photography books
Barnes & Noble bought Borders' customer loyalty list, which includes millions of names, email addresses, physical addresses, phone numbers and some purchase information. B&N paid $13.9 million to acquire Borders' brand name and website, which the company plans to close Oct. 14.
Similarly, you may ask, who owned Borders Books?
Borders was acquired in 1992 by Kmart, which had acquired mall-based book chain Waldenbooks eight years earlier.
In this way, did Amazon Buy Borders?
Borders did not. Instead, it expanded its physical plant, refurbished its stores and outsourced its online sales operation to Amazon. "I'll go to Borders to find a book, and then I'll to go to Amazon to buy it, generally," customer Jennifer Geier says. With so many people going online to buy books, Borders lost out.
2011