What is the difference between a competitive advantage and a sustainable competitive advantage?

Asked By: Gueorgui Alloza | Last Updated: 18th March, 2020
Category: business and finance marketing and advertising
4/5 (739 Views . 29 Votes)
Competitive advantage is something you do better than any of your competitors. A sustainable competitive advantage is something that an organization or individual does better than all competition over a long period of time. The following criteria can be used to differentiate competitive advantages.

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Also question is, what is meant by sustainable competitive advantage?

Sustainable competitive advantages are company assets, attributes, or abilities that are difficult to duplicate or exceed; and provide a superior or favorable long term position over competitors.

Also Know, what are examples of competitive advantages? Examples of Competitive Advantage

  • Access to natural resources that are restricted to competitors.
  • Highly skilled labor.
  • A unique geographic location.
  • Access to new or proprietary technology.
  • Ability to manufacture products at the lowest cost.
  • Brand image recognition.

Hereof, what company has a sustainable competitive advantage?

Being recognized all over the world as a respected brand is a sustained competitive advantage that companies such as Virgin, Apple and Coca cola have used as leverage to hold the market sway for years. Virgin is a company that has used its brand name as leverage to break into new markets in completely new territories.

What are the three basic types of competitive advantage?

There are three different types of competitive advantages that companies can actually use. They are cost, product/service differentiation, and niche strategies.

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What are the 6 factors of competitive advantage?

There are 6 sources of competitive advantage.
  • People. People are the driving force behind most competitive advantage.
  • Organizational Culture & Structure.
  • Processes & Practices.
  • Products & Intellectual Property.
  • Capital & Natural Resources.
  • Technology.

How do you achieve competitive advantage?

The four primary methods of gaining a competitive advantage are cost leadership, differentiation, defensive strategies and strategic alliances.
  1. Same Product, Lower Price.
  2. Different Products With Different Attributes.
  3. Hold Your Positions Through Defensive Strategies.
  4. Pool Resources Through Strategic Alliances.

Why sustainable competitive advantage is important?

Sustainable competitive advantage is the key to business success. It is the force that enables a business to have greater focus, more sales, better profit margins, and higher customer and staff retention than competitors. Cost advantage: the business competes on price.

How do you analyze competitive advantage?

The first is to look at the market from the customer's viewpoint and group all your competitors by the degree to which they contend for the buyer's dollar. The second method is to group competitors according to their various competitive strategies so you understand what motivates them.

What do you mean by competitive advantage?


A competitive advantage is an advantage over competitors gained by offering consumers greater value, either by means of lower prices or by providing greater benefits and service that justifies higher prices.

What is another word for competitive advantage?

nounback-and-forth competition. artfulness. bettering. cageyness. canniness.

When can a company achieve sustainable competitive advantage?

Is competitive advantage sustainable? Your business has a competitive advantage if you're able to produce products at a lower cost than can competitors, or deliver more perceived value than can competitors, or a mix of the two.

What are the four criteria used for sustainable competitive advantage?

Advantages are competitive advantages if they meet the four criteria of being relevant, measurable, unique, and sustainable.

What are the principles of competitive advantage?

The basic Principles of Competitive Advantage are: 1. Create new product or service 2. Enhance product or service 3. Differentiate product or service 4.

What is quality and competitive advantage?


Competitive advantage denotes a firm's ability to achieve market superiority over its competitors. In the long run, a sustainable competitive advantage provides above-average performance. The characteristics relate to quality, quality can be an important means of gaining competitive advantage.

What are examples of advantages?

The definition of advantage means anything that provides a more favorable position, greater opportunity or a favorable outcome. An example of an advantage is when a football team plays a game in their home stadium. "Advantage." YourDictionary. LoveToKnow.

What is Competitive Strategy example?

Definition: Competitive Strategy
One can take example of mobile phone market. Before devising a competitive strategy, one needs to evaluate all strengths, weaknesses, opportunities, threats in the industry and then go ahead which would give one a competitive advantage.

What makes a product competitive?

competitive product. Good or service that can be sold in profitable quantities (within a certain market) on the basis of its price, quality, and service combination preferred by buyers over that offered by competing products. RELATED TERMS.

How do you write a competitive advantage statement?

Your statement of competitive advantage has four components: your name, your company, a statement about a problem in your market, and how you and your product solve that problem. Essentially, it is a 30-second statement explaining what differentiates your company in the marketplace. Here's another example.

What is competitive disadvantage?


A competitive disadvantage is an unfavorable circumstance or condition that causes a firm to underperform in an industry. Disadvantages typically include things such as know-how, scale, scope, location, distribution, quality, product features, process efficiency, productivity and costs.

What are the two types of competitive advantage?

There are two basic types of competitive advantage a firm can possess: low cost or differentiation. The focus strategy has two variants, cost focus and differentiation focus.

What is competitive advantage model?

A competitive advantage exists when the firm is able to deliver the same benefits as competitors but at a. lower cost (cost advantage), or deliver benefits that exceed those of competing products (differentiation. advantage). Thus, a competitive advantage enables the firm to create superior value for its customers and.