What is an example of an emotional purchase?
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Simply so, what products might be purchased using emotional motives?
Desire for recreation or pleasure: Desire for recreation or pleasure is also one of the emotional buying motives. For instance, radios, musical instruments, etc. are bought by people because of their desire for recreation or pleasure.
Similarly, what are rational and emotional buying motives? Customers with rational buying motives are concerned with savings, convenience, durability, quality, and safety. Customers with emotional buying motives are concerned with appearance, social approval, guilt, and fear.
Keeping this in consideration, what is an example of emotional appeal?
Some common examples would be appeal to pity, appeal to anger, appeal to fear, and appeal to pride. Those are types of overt appeals to emotion. Examples: Ladies and gentlemen of the jury, look at this miserable man, in a wheelchair, unable to use his legs.
What is the difference between rational and emotional motives?
Rational Buying: It is the kind of buying where the buyer makes decisions according to logical reasons. Emotional buying: In this of buying, the customer is over shadowed by his emotional senses to buy that product and fails to look at the logical part of the bargain.