What is an emotional motive?
Likewise, people ask, what does emotional buying motives mean?
Definition: Buying Motive Buying motive is the motive to persuade the desires of people so that they buy a particular good or service. Buying motive relates to the feelings and emotions of people which generates a desire to purchase.
Likewise, what is an emotional benefit? An emotional benefit is an often rather complex, positive, cognitive statement that our respondents are able to make about themselves due to their use, display, and attachment to our brand and its features.
Similarly, you may ask, what is an example of an emotional purchase?
Product categories which are purchased for purely emotional reasons include those products which we do not really NEED, but are tempted to buy, for example on social media. These include hair vitamins, detox teas and waist slimmers.
What are 3 buying motives?
Remember, then, to concentrate on these three key buying motives (Money, Risk Reduction and Time) so that you match the needs and desires of your prospects and don't get dragged in to surface-level debates about costs and other incidentals that hide the real reasons why they may be buying from you.