What is an emotional motive?

Asked By: Hiscio Kluth | Last Updated: 8th January, 2020
Category: business and finance marketing and advertising
4.9/5 (76 Views . 13 Votes)
Emotional motives refer buying reasons that rise from impulse and psychological needs rather than careful thought and analysis.

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Likewise, people ask, what does emotional buying motives mean?

Definition: Buying Motive Buying motive is the motive to persuade the desires of people so that they buy a particular good or service. Buying motive relates to the feelings and emotions of people which generates a desire to purchase.

Likewise, what is an emotional benefit? An emotional benefit is an often rather complex, positive, cognitive statement that our respondents are able to make about themselves due to their use, display, and attachment to our brand and its features.

Similarly, you may ask, what is an example of an emotional purchase?

Product categories which are purchased for purely emotional reasons include those products which we do not really NEED, but are tempted to buy, for example on social media. These include hair vitamins, detox teas and waist slimmers.

What are 3 buying motives?

Remember, then, to concentrate on these three key buying motives (Money, Risk Reduction and Time) so that you match the needs and desires of your prospects and don't get dragged in to surface-level debates about costs and other incidentals that hide the real reasons why they may be buying from you.

34 Related Question Answers Found

What is an example of a rational buying motive?

The same item may be purchased for either rational or emotional reasons. For example, if a young woman bought new shoes because her existing ones fell apart, it would be a rational buying decision. If, however, she bought them to impress her friends, it would become an emotional buying decision.

What is the difference between rational and emotional motives?

Rational Buying: It is the kind of buying where the buyer makes decisions according to logical reasons. Emotional buying: In this of buying, the customer is over shadowed by his emotional senses to buy that product and fails to look at the logical part of the bargain.

What is a rational motive?

rational motive - a motive that can be defended by reasoning or logical argument.

What are emotional drivers?

What is Emotional Drivers? Human beings are emotional creatures and our emotions drive our behavior. A happy person may be more likely to sing in the rain than an unhappy one. A prideful person more likely to clean their house than a person without such pride.

How do emotions affect buying behavior?


The influential role of emotion in consumer behavior is well documented: Functional magnetic resonance imaging (fMRI) shows that when evaluating brands, consumers primarily use emotions (personal feelings and experiences), rather than information (brand attributes, features, and facts).

What are the buying motives of consumers?

CONSUMER BUYING MOTIVES
  • There are five major buying motives: physical, psychological,
  • 5 Security and protection.
  • Satisfaction of emotion.
  • Physical Buying Motives.
  • If you notice some spark of interest when you mention low.
  • Emotional Buying Motive.
  • Patronage Buying Motives.
  • Psychological factors include:

What is a patronage motive?

Patronage Motives are the reasons or considerations which makes a buyer to prefer one particular retailer, outlet or service provider over others. Example: Certain consumers' preference to buy Samsung Mobile phones over Apple's iPhone. Behind every buying decision made by the customer there is a motive.

What is motive in consumer Behaviour?

Motivation is an inner drive that reflects goal-directed arousal. In a consumer behavior context, the results is a desire for a product, service, or experience. It is the drive to satisfy needs and wants, both physiological and psychological, through the purchase and use of products and services.

What are some examples of social or emotional needs?

Examples of Social and Emotional Skills Include:
  • • Displays self-control.
  • • Expresses feelings with words.
  • • Listens and pays attention.
  • • Pride in accomplishments.
  • • Has a positive self image.
  • • Asks for help when needed.
  • • Shows affection to familiar people.
  • • Aware of other peoples feelings.

How do you develop an emotional connection?


Here's how to create an emotional connection with your partner and foster proper communication skills.
  1. Identify and name your feelings.
  2. Share your feelings with your partner.
  3. Practice one person at a time sharing, and listening for understanding.
  4. Spend quality time together.
  5. Make your partner your go-to person 24/7.

How do you sell emotionally?

Here are a few ideas for how to tap into this emotion:
  1. Emphasize the personal benefits.
  2. Point out the hard ROI.
  3. Tell stories of customers who earned professional consideration.
  4. Use words such as "reward," "valuable," "exclusive," "all yours," "distinguishing," "profitable," and "gain."

How do you appeal emotionally?

In general, an effective way to create emotional appeal is to use words that have a lot of pathos associated with them. Pathos is an emotional appeal used in rhetoric that depicts certain emotional states. Some examples of “pathos” charged words include: strong, powerful, tragic, equality, freedom, and liberty.

What are emotional values?

What is Emotional Value. 1. A set of positive feelings such as being happy and feeling good that are derived from the services attached to a Frequent Flyer Programme.

What are the mental and emotional benefits of exercise?

Improves mood and mental health.
Exercise promotes chemicals in the brain that improve your mood and make you more relaxed. Specifically, the brain releases feel-good chemicals called endorphins throughout the body. Physical activity reduces anxiety and depressed mood, and enhances self-esteem.

What are the top 10 positive emotions?


Their study of positive emotions, specifically, “the big 10 emotions” – love, joy, gratitude, serenity, interest, hope, pride, amusement, inspiration and awe – has given life to many of the happiness habits.

What are benefits of a product?

Product benefits are the things a product offers to satisfy the needs, desires and wants of a consumer. They are what a consumer hopes to get, feel or achieve when he/she uses a product. Product benefits can either be actual or perceived. Perceived benefits include the products popularity, its image or its reputation.

What are the mental and emotional benefits of sports?

Sports reduce stress and depression
When you are physically active, your mind is distracted from daily stressors. Exercise reduces the levels of stress hormones in your body. At the same time, it stimulates production of endorphins.