What does store image mean?

Asked By: Wiktor Segura | Last Updated: 23rd May, 2020
Category: business and finance marketing and advertising
5/5 (603 Views . 22 Votes)
"Store image is the image or impression of a store in the minds of customers. Good overall impression of this nature in terms of products available in the store, the store itself and the experience they expect when shopping at the store "(Dunne and Lunsch, 2005: 449).

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Also question is, what is retail store image?

Retail image refers to the way in which the retailer is perceived by the public. As the store environment is the interface between the customer and the retailer, customers' perceptions (see Consumer Perceptions) are, by and large, based on what transpires in the store.

One may also ask, what is a store environment? Store environment, the physical surroundings of a store, is made up of many elements, including music, lighting, layout, directional signage and human elements, and can also be divided into external environment and internal environment (that is, exterior and interior of a store).

Then, why is it important to store images?

The better quality of product consumer will have better impression to the store. Therefore, quality of product influences consumer preference and patronage behavior, and variety is a key factor to store image. In additional, price and perceived value is also one of the important factors to store image.

What is store atmosphere Retail?

Simply put, store atmosphere includes the physical characteristics of a retail store used to create an image to attract customers. It's also known as atmospherics for short. It is a direct contributor to the customer experience and the public's opinion of your brand, which are important elements of retail today.

22 Related Question Answers Found

What is retail positioning?

Retail positioning aims to provide by differentiating the retailer from its competitors through a retail that appeals to and is readily identifiable by its specific target markets. Small independent retailers tend to use specialization as a means of setting themselves apart from the larger high street competitors.

What is retail store design?

Retail store design is a branch of marketing and considered part of the overall brand of the store. Retail store design factors into window displays, furnishings, lighting, flooring, music and store layout to create a brand or specific appeal.

What is retail supply chain?

Your retail supply chain is the processes you use to get your products to your consumers. It encompasses everything from obtaining the raw materials to make your product to delivering that product into your shoppers' hands.

How do you design a retail store layout?

Store Layout Design: 9 Tips for Arranging Your Retail Shop
  1. Use the right floor plan.
  2. Be aware of where you “lead” shoppers.
  3. Ensure that your product quantities are appropriate.
  4. Have enough space between products and fixtures.
  5. Freshen up your displays regularly.
  6. Find ways to appeal to multiple senses.
  7. Don't forget to cross-merchandise.
  8. Make sure your employees are on point.

What is retail service quality management?


The process of managing the quality of services delivered to a customer according to his expectations is called Service Quality Management. It basically assesses how well a service has been given, so as to improve its quality in the future, identify problems and correct them to increase customer satisfaction.

What is exterior store design?

The exterior design of any retail store must protect the interior from the outside elements (heat, dust, humidity, light etc.). Just as important, it also serves to convey information to potential customers. The exterior is first part of the store that potential customers see.

What are types of retailing?

Types of Retailing
The other types of store retailing includes, speciality store, supermarket, convenience store, catalogue showroom, drug store, super store, discount store, extreme value store. Different competitive and pricing strategy is adopted by different store retailers.

What are examples of retail stores?

Examples of Retailers
The most common examples of retailing are the traditional brick-and-mortar stores. These include giants such as Best Buy, Wal-Mart and Target. But retailing includes even the smallest kiosks at your local mall. Examples of online retailers are Amazon, eBay, and Netflix.

How can store atmospherics affect shopper purchases?

Change in atmospheric of a store can change the customer's perception and feeling for that particular store. Atmospherics can be used to create environments and influence behaviors of shoppers by affecting their psychology and state of mind (Hoffman & Turley, 2002).

Why is ambience important?


Ambience is key to getting the customers to keep coming back as the customers dine out for the experience as well as for the quality of the food that is being served there. Make sure that the ambience stays true to what the restaurant wants its customers to experience.

Why is store appearance important?

A store's physical appearance matters — and it does so significantly, according to several recent consumer surveys. The data shows that consumers form an opinion of a business based on physical presence, which heavily influences their decision whether or not to shop at a location.

How do you make a shop look more welcoming?

Here's a list of 11 ways you can make your store more inviting and unforgettable:
  1. Try not to be too loud in your decor.
  2. Make sure your merchandise is what you're trying to sell.
  3. Show your products' best sides.
  4. Build curb appeal.
  5. Have some fun with your props and products.
  6. Utilize your creative genius.

How can we improve our atmosphere?

5 Ways to Improve the In-Store Experience for Shoppers
  1. Place Emphasis on Strong Customer Service.
  2. Track and Entertain as an Ad Partner.
  3. Engage All Five Senses.
  4. Keep Your Employees Happy.
  5. Think of Products as Souvenirs.

How restaurant ambiance affects the bottom line?

How Restaurant Ambiance Affects The Bottom Line. As a restaurant owner, if you set the right kind of atmosphere, your customers feel comfortable and enjoy their experience at your restaurant. When you have high levels of customer satisfaction, you have repeat customers, which means increased profit.

What is visual merchandising in retail?


Visual merchandising is the practice in the retail industry of developing floor plans and three-dimensional displays in order to maximize sales. Both goods and services can be displayed to highlight their features and benefits.

What are atmospherics in marketing?

Atmospherics is a relevant marketing tool where the product is purchased of consumed and where the seller has design options. These are generally retail spaces such as shops and restaurants, but also libraries, religious buildings, civic buildings and so on.

How does store presentation affect sales?

Visual merchandising means visual display of the store. But, there are both positive as well as negative ways in which your visual merchandising affects your in-store sales. Hence, as a retailer you need to choose the correct type of store layout to increase sales per square foot.