What does store image mean?
Also question is, what is retail store image?
Retail image refers to the way in which the retailer is perceived by the public. As the store environment is the interface between the customer and the retailer, customers' perceptions (see Consumer Perceptions) are, by and large, based on what transpires in the store.
One may also ask, what is a store environment? Store environment, the physical surroundings of a store, is made up of many elements, including music, lighting, layout, directional signage and human elements, and can also be divided into external environment and internal environment (that is, exterior and interior of a store).
Then, why is it important to store images?
The better quality of product consumer will have better impression to the store. Therefore, quality of product influences consumer preference and patronage behavior, and variety is a key factor to store image. In additional, price and perceived value is also one of the important factors to store image.
What is store atmosphere Retail?
Simply put, store atmosphere includes the physical characteristics of a retail store used to create an image to attract customers. It's also known as atmospherics for short. It is a direct contributor to the customer experience and the public's opinion of your brand, which are important elements of retail today.