How do beliefs and attitudes influence consumer behavior?
Furthermore, how does attitude influence consumer behavior?
Consumer attitude basically comprises of beliefs towards, feelings towards and behavioral intentions towards some objects. Belief plays a vital role for consumers because, it can be either positive or negative towards an object. Sometimes these feelings are based on certain beliefs and sometimes they are not.
Also Know, what are consumer beliefs? Consumer Beliefs. • Beliefs are the knowledge and inferences that a consumer has about products/brands and possible benefits derived from using them. • Beliefs result from cognitive learning Attribute importance springs from: • A person's assessment of the significance of an. attribute.
Subsequently, one may also ask, what factors influence consumer behavior?
Some of the important personal factors that influence the buying behavior are: lifestyle, economic situation, occupation, age, personality and self concept. Age and life-cycle have potential impact on the consumer buying behavior.
How attitudes are shaped by our values and beliefs?
Our attitude is shaped by our values and beliefs. Beliefs: Consumers perceptions of how a product or brand performs. Marketers attempt to change a consumer's attitude toward products/brands: Changing beliefs about the extent to which a brand has certain attributes.