Does McDonald's use a transnational strategy?
Keeping this in view, is McDonalds transnational?
McDonald's is a transnational corporation because it operates facilities and does business in many countries around the world. It does not consider one country its national home. McDonald's is a company centered on globalization.
Also to know, what is a transnational strategy?
Transnational strategy differs from a global strategy in that a global approach takes one product and sells and promotes it the same way across all channels to all people. Transnational strategy is a more personalized approach to selling and marketing your goods and services, with your target audience in mind.
With this strategy, McDonald's adapts to the needs of the consumers as required by the cultures of specific countries. Adaptation works very well for McDonald's. The strategy enables the fast food chain to have a wider reach worldwide. The strategy does require higher communication and production costs.