What does McDonaldization mean?

Asked By: Rayan Niederreiter | Last Updated: 18th April, 2020
Category: music and audio society and culture podcasts
4.6/5 (194 Views . 18 Votes)
McDonaldization is a McWord developed by sociologist George Ritzer in his 1993 book The McDonaldization of Society. For Ritzer, "McDonaldization" is when a society adopts the characteristics of a fast-food restaurant. McDonaldization is a reconceptualization of rationalization and scientific management.

Click to see full answer


People also ask, why is it called McDonaldization?

McDonaldization is the term invented by George Ritzer to describe a sociological phenomenom that is happening in our society. You may think it started with Ray Kroc in the 1950's when he bought his first hamburger restaurant, but it's origins were actually much earlier than that.

Furthermore, what are the four elements of McDonaldization? Components of McDonaldization According to Ritzer, McDonaldization is comprised of four main components: efficiency, calculability, predictability, and control. The first one, efficiency, is the optimal method for accomplishing a task.

Thereof, what are the principles of McDonaldization of society?

Principles of McDonaldization. Ritzer identifies four main principles of McDonaldization: predictability, calculability, efficiency, and control. These are all characteristics of McDonald's and other fast-food restaurants.

What are the benefits of McDonaldization?

The most popular products of one culture are more easily diffused to others. Although McDonaldization offers powerful advantages, it has a downside. Efficiency, predictability, calculability, and control through nonhuman tech- nology can be thought of as the basic components of a rational system.

32 Related Question Answers Found

What are some examples of McDonaldization?

An example would be any sort of fast food restaurant. The employees at such a venue would require little to no skill, and individuals would be assigned with tasks that can easily be overcome. The job will not require a lot of thought process and a manager at such a restaurant will have a lot of control.

Is McDonaldization good for society?

Advantages of McDonaldization. There is a far greater availability of goods and services than before, their availability depends less on time or geographic location. Fast, efficient goods and services are available to a population that is working longer hours and has fewer hours to spare.

Is McDonaldization rational or irrational?

The main reason we think of McDonaldization as irrational, and ultimately unreasonable, is that it tends to become a dehumanizing system that may become antihuman or even destructive to human beings".

How McDonaldization affects your life?

The impact of this phenomenon of "McDonaldization" is widespread and ubiquitous; it affects nearly every aspect of our lives. As consumers, people can make choices about where to spend their money; if they support larger corporate models such as McDonald's, then small privately owned companies may suffer.

How can we stop McDonaldization?


Avoid Hair Cuttery, SuperCuts, and other hair-cutting chains; go instead to a local barber or hairdresser. At least once a week, pass up lunch at McDonald's and frequent a local café or deli. For dinner, against at least once a week, stay home, unplug the microwave, avoid the freezer, and cook a meal from scratch.

What is a disadvantage of the McDonaldization of society?

McDonaldization can lead to several disadvantages, such as dehumanized jobs and services, and several advantages, such as convenience and affordability. Employees of McDonaldized organizations, on the other hand, will likely have to rely on education to help them obtain better, less McDonalized jobs.

Is the family institution McDonaldized?

McDonaldized calculability is also represented in the social institution of family. In today's society, more families choose to have two incomes, thus bringing in more money to the household, but also creating less time to spend together as a unit.

What is predictability in McDonaldization?

Predictability. As the term predictability would indicate, a McDonaldized society, " emphasizes such things as discipline, order, systemization, formalization, routine, consistency, and methodical operation. It makes the experience of the consumer the same at every location of a McDonaldized company.

What is the meaning of McDonaldization of society?

The McDonaldization of Society (Ritzer 1993) refers to the increasing presence of the fast food business model in common social institutions. This business model includes efficiency (the division of labor), predictability, calculability, and control (monitoring).

What is the McDonaldization referring to?


impossible to escape control and mcdonaldization, a concept introduced by Max Weber that refers to the way in which bureaucracies make workers feel trapped and turn them into little more than robots accomplishing tasks.

What is control in McDonaldization?

Control - McDonaldization involves the search for the means to exert increasing control over both employees and customers. The customer is told what to do by having to pick up their own food at the register and clean up after themselves.

What role do secondary groups play in society?

What role do secondary groups play in society? They are transactional, task-based, and short-term, filling practical needs.

What is rationality in sociology?

Rationality implies the conformity of one's beliefs with one's reasons to believe, and of one's actions with one's reasons for action. "Rationality" has different specialized meanings in philosophy, economics, sociology, psychology, evolutionary biology, game theory and political science.

What is McDonaldization in globalization?

GLOBALIZATION & McDonaldizationMcDonaldization is a by-product of “Americanization” or “Westernization” which is a part of the wider phenomenon of Globalization. The terms are used to refer to the influence that USA has all over the world and the American mania of rationalization in every sphere of life.

What are the advantages and disadvantages of the McDonaldization model?


Clearly, and very generally, there are advantages and disadvantages to these four dimensions: advantages point to profit-making and customer satisfaction to a certain extent; disadvantages to workers' and customers' personal preferences, food safety and quality.

What is McDonaldization sociology quizlet?

What is McDonaldization? McDonaldization is the process of rationalization, although taken to extreme levels. The process by which the principles of the fast food restaurant are coming to dominate more and more sectors of American society as well as of the rest of the world.

What does irrationality of rationality mean?

Most specifically, irrationality means that rational systems are unreasonable systems-- they serve to deny the basic humanity, the human reason, of the people who work within them or are served by them.