What does McDonaldization mean?
People also ask, why is it called McDonaldization?
McDonaldization is the term invented by George Ritzer to describe a sociological phenomenom that is happening in our society. You may think it started with Ray Kroc in the 1950's when he bought his first hamburger restaurant, but it's origins were actually much earlier than that.
Furthermore, what are the four elements of McDonaldization? Components of McDonaldization According to Ritzer, McDonaldization is comprised of four main components: efficiency, calculability, predictability, and control. The first one, efficiency, is the optimal method for accomplishing a task.
Thereof, what are the principles of McDonaldization of society?
Principles of McDonaldization. Ritzer identifies four main principles of McDonaldization: predictability, calculability, efficiency, and control. These are all characteristics of McDonald's and other fast-food restaurants.
What are the benefits of McDonaldization?
The most popular products of one culture are more easily diffused to others. Although McDonaldization offers powerful advantages, it has a downside. Efficiency, predictability, calculability, and control through nonhuman tech- nology can be thought of as the basic components of a rational system.