Which marketing orientation states that consumers will favor products that offer the most in quality performance and innovative features?
- The Production Concept. This concept is the oldest of the concepts in business.
- The Product Concept. This orientation holds that consumers will favor those products that offer the most quality, performance, or innovative features.
- The Selling Concept. This is another common business orientation.
- The Marketing Concept.
Likewise, people ask, which marketing philosophy holds that consumers will favor products that offer the most in quality performance and innovative features?
The Product Concept. This orientation holds that consumers will favor those products that offer the most quality, performance, or innovative features.
Also Know, what is the key to building lasting customer relationships?
Communicate. As a key to any good relationship, communication is an essential way to build customer relationships. Promoting your business and listening to your customers are equally important. Rather than just telling customers about your business, have conversations with them.
concepts? needs,? wants, and? demands; market? offerings; value and? satisfaction; exchanges and? relationships; and markets.