What role does the marketing mix play in target marketing?

Asked By: Xiker Pfaffmann | Last Updated: 1st May, 2020
Category: business and finance marketing and advertising
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Importance of Marketing Mix
Helps understand what your product or service can offer to your customers. Helps plan a successful product offering. Helps with planning, developing and executing effective marketing strategies. Helps businesses make use of their strengths and avoid unnecessary costs.

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Hereof, what is the role of marketing mix?

Traditionally, four Ps are associated with the marketing mix -- product, price, promotion and place. The marketing mix's importance lies in its ability to help a business determine the suitability of a product or service for a particular target consumer base.

Also, why product is important in marketing mix? The product is the most important element of the marketing mix. Developing a total marketing programme involve the marketing manager arming himself with the 4p's of the marketing mix, i.e. product, place (distribution), pricing, and promotion. The aim of the product is to satisfy the need and desire of the customer.

Similarly, you may ask, why is 4ps important in marketing?

The 4Ps of marketing is a model for enhancing the components of your "marketing mix" – the way in which you take a new product or service to market. It helps you to define your marketing options in terms of price, product, promotion, and place so that your offering meets a specific customer need or demand.

What is the role of advertising in marketing mix?

The Role of Advertising in the Marketing Mix Organizations create marketing strategies by carefully developing the product and its packaging, figuring out the right price the consumer wants to pay, deciding on the best location to sell the product and promoting the product through a number of mediums.

28 Related Question Answers Found

Which marketing mix is the most important?

Price: the Most Important P in the Marketing Mix. In school, we learn that there are 7 Ps in the marketing mix: product, place, people, process, physical evidence, promotion, and price. Traditionally, each of these P's has been an important way to differentiate your company from the competition.

What are the 7 P's of marketing?

May 17, 2004 9 min read. Once you've developed your marketing strategy, there is a "Seven P Formula" you should use to continually evaluate and reevaluate your business activities. These seven are: product, price, promotion, place, packaging, positioning and people.

What four elements are in the marketing mix?

Four Key Elements of Marketing Mix. The marketing mix simply refers to the planned mix of the controllable elements of a product's marketing plan. These elements are usually referred to as the 4Ps and they are Product, Price, Place, and Promotion.

What are functions of marketing?

The universal functions of marketing involve buying, selling, transporting, storing, standardizing and grading, financing, risk taking and securing marketing information. However, modern marketing has some other functions such as gathering the market info and analyzing that info. Market planning and strategy formation.

How do you describe the marketing mix?


Definition: The marketing mix refers to the set of actions, or tactics, that a company uses to promote its brand or product in the market. The 4Ps make up a typical marketing mix - Price, Product, Promotion and Place.

What is marketing mix with example?

It may also include packaging, positioning, people, or other factors. For example, if a company is providing a service rather than a product, there may be three additional P's to consider: physical environment, process, and people. Price refers to how much the product is worth.

Why are the 7 P's of marketing important?

These elements are very useful for marketer to conduct a marketing plan. The 7ps stand for product, price, place, promotion, people, process, physical evidence. Costumer satisfaction is very important. Because, that products are 100% recyclable.

Who invented 4ps of marketing?

E. Jerome McCarthy

What is a good marketing strategy?

The ultimate goal of any business is to gain more trust with current clients and achieve better brand awareness among the target audience. Some of the classic ways to boost the awareness for your brand include advertising (TV, newspapers, magazines, and online) and word of mouth.

What are the five P's of marketing?


The 5 P's of Marketing – Product, Price, Promotion, Place, and People – are key marketing elements used to position a business strategically. The 5 P's of Marketing, also known as the marketing mix, are variables that managers.

How do you use marketing mix?

Let's dig down into the 7p's of the marketing mix.
  1. Product. The product must do what consumers expect it to do.
  2. Price. The product's price should reflect the attributes of your target market as best as possible, pitched at the right level, but still turning a profit.
  3. Place.
  4. Promotion.
  5. People.
  6. Processes.
  7. Physical Evidence.

What is a GTM strategy?

A go-to-market strategy (GTM strategy) is an action plan that specifies how a company will reach target customers and achieve competitive advantage. A GTM strategy is somewhat similar to a business plan, although the latter is broader in scope and considers additional factors like funding.

What is marketing mix and its components?

Traditionally speaking, the four important components of a typical marketing mix include Price, Product, Promotion and Place. Nevertheless, these days, the concept of marketing mix has greatly evolved to include some other 'Ps' as well like people, positioning, packaging and politics.

Why place is important in marketing?

Place in the Marketing Mix. As we've mentioned, place is the element of the marketing mix that ensures that the product is distributed and made conveniently available for the consumer - at the right location at the right time. This is why it is so important the product makes it to the right place at the right time.

Which two factors are included in marketing?


The marketing mix consists of product, distribution, promotion, and price strategies.

What is the importance of advertising?

Advertising helps the customers to know about the existence of various products and their prices. They can choose from the various brands to satisfy their wants. It is very important for the customers to know about the existence of the products available there in the market.

What are the characteristics of an effective marketing mix?

Therefore, the marketing mix indicates the appropriate combination of four P's—product, price, promotion, and place—for achieving marketing objectives. The components are also known as marketing mix variables or controllable variables as they can be used according to business requirements.