What is variety and assortment in retail?
Similarly, it is asked, what does assortment mean in retail?
Product assortment is the different types of product lines and products that a company produces or a retailer offers for sale. Product assortment is characterized by its breadth, length, depth, and consistency.
Also Know, what is assortment display? Assortment Display. An interior display in which a retailer exhibits a wide range of merchandise for the customer. It may be open or closed.
Consequently, what is variety in retail?
A deep assortment—the opposite of a narrow assortment—of products means that a retailer carries a number of variations of a single product. A wide variety—the opposite of a narrow variety—of products means that a retailer carries a large number of different products.
What is efficient assortment?
Efficient Assortment Defined. A collaborative supplier-distributor process of determining the optimal product offering, within a category, that achieves target consumer fulfillment and enhanced business results.