What is the USP of Coca Cola?

Asked By: Elois Lutcke | Last Updated: 15th April, 2020
Category: food and drink non alcoholic beverages
4.7/5 (6,393 Views . 12 Votes)
Coca Cola Coke SWOT Analysis, Competitors & USP
Coca Cola Coke Brand Analysis
Category Beverage
Sector Food & Beverages
Tagline/ Slogan The Real Thing;Thanda matlab CocaCola; Open Happiness; Brrr
USP World's largest and most popular soft drink

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Considering this, what is Coca Cola unique selling proposition?

Coca Cola Brand Positioning and Differentiation. It creates intimacy with its consumers by evoking memories and experiences with the brand and their unique selling proposition “live the Coke side of life”. It invites people to create their positive reality and to aid that creation, Coke is the happiness in the bottle.

Subsequently, question is, what is the positioning of Coca Cola? The positioning strategy used by Coca-Cola has allowed them to paint a suitable image of themselves in the mind of their customers as the only “Real One”. They have designed their positioning strategy so as to draw an effective picture of their products offered for their customer.

Similarly, it is asked, what is the SWOT analysis of Coca Cola?

This Coca Cola SWOT analysis reveals how the company controlling one of the most iconic brands of all time used its competitive advantages to become the world's second largest beverage manufacturer. It identifies all the key strengths, weaknesses, opportunities and threats that affect the company the most.

How does Coca Cola differentiate its product?

Coke differentiation strategy is for development of product (soft drinks) and services (delivery) to offers unique feature & attributes. Value Addition in features helps a company to offer a special price for it. Like when you buy mineral water is cost you less but when you buy vitamin water, its price is little high.

33 Related Question Answers Found

What is Apple's USP?

Everybody who's into marketing is “supposed to” know what a Unique Selling Proposition, a USP is. Unique designs & patents = Apple's USP. If your phones and tablets are the only ones with those slick, friendly, intuitive features, the world really does beat a path to your door.

What is Mcdonalds USP?

The USP of McDonald's is Quality, Service, Cleanliness & Value for money which means we focus on providing our customers high quality products, served quickly with a smile, in a clean and pleasant environment at an affordable price.

What is Coca Cola's slogan?

They produced very elegant advertising for the company featuring slogans like “Coca-Cola is a Delicious Beverage, Delightfully in Harmony With the Spirit of All Outings,” “The Great National Temperance Drink,” or “Coca-Cola Revives and Sustains.”

Who is Coca Cola's target market?

Coca-Cola has no specific target market, according to MarketMixx.com. Most of the target marketing is geared towards young people, but some advertising is tailored for older people. The company has set certain limitations when it comes to target marketing. Coca-Cola targets mostly people who are 12 years old or older.

What are Coca Cola's weaknesses?


Coca-Cola Weaknesses – Internal Strategic Factors
Aggressive competition with Pepsi – Pepsi is the biggest rival of Coca-Cola. Had it not been Pepsi, Coca-Cola would have been the clear market leader in the beverage. Product diversification – Coca-Cola has low product diversification.

Who are Coke competitors?

The Coca-Cola Company's top competitors include Britvic, Pepsico, Fever-Tree, Red Bull, Monster Beverage and Tropicana Products. The Coca-Cola Company is a beverage company which manufactures and distributes various nonalcoholic beverages. Britvic is a British producer of soft drinks.

What is a product USP?

A unique selling proposition (USP, also seen as unique selling point) is a factor that differentiates a product from its competitors, such as the lowest cost, the highest quality or the first-ever product of its kind. A USP could be thought of as “what you have that competitors don't.”

How do you write a unique selling proposition?

6 Steps to Creating a Unique Selling Proposition (USP)
  1. What is a USP? A USP is one of the fundamental pieces of any solid marketing campaign.
  2. Step 1: Describe Your Target Audience.
  3. Step 2: Explain the Problem You Solve.
  4. Step 3: List the Biggest Distinctive Benefits.
  5. Step 4: Define Your Promise.
  6. Step 5: Combine and Rework.
  7. Step 6: Cut it Down.

What can Coca Cola improve on?

Coca-Cola is focusing on expanding its sparkling and still beverage portfolio through innovations in taste and packaging. The company sees growth prospects in sparkling beverages as well as still beverage categories such as juices and ready-to-drink teas and coffee.

Who sells more Coke or Pepsi?


It's been a long time since PepsiCo just sold Pepsi and Coca-Cola just sold Coke. In the last decade, Coke's market share has risen from 17.3% to 17.8%, while Pepsi's has dropped from 10.3% to 8.4%, according to Beverage Digest, a trade publication.

What companies use SWOT?

The following are some top companies' SWOT analyses: Amazon SWOT Analysis and Company Analysis. Apple SWOT Analysis and Company Analysis. Dell SWOT Analysis and Company Analysis.

How do you write a SWOT analysis?

How to Do a SWOT Analysis
  1. Determine the objective. Decide on a key project or strategy to analyze and place it at the top of the page.
  2. Create a grid. Draw a large square and then divide it into four smaller squares.
  3. Label each box.
  4. Add strengths and weaknesses.
  5. Draw conclusions.

How is Coca Cola made?

Coca-Cola is sweetened with pure cane sugar or high-fructose corn syrup, according to where the drink is actually produced. American consumers drink Coke Classic made of high-fructose corn syrup, which is cheaper to acquire and transport within temperate climates.

What do you mean by SWOT analysis?

strengths, weaknesses, opportunities, and threats

Who did the Coca Cola logo?


Frank Mason Robinson

What marketing strategy does Coca Cola use?

Having a marketing strategy uniquely designed for the company has given it a huge boost at increasing global brand recognition. Like other companies, Coca-Cola bases its marketing strategy on the well-known marketing mix of the “4Ps”: Product, Price, Promotion, and Place.

What is Coca Cola's market share 2019?

The beverage giant's stock, which has a market value of $230.6 billion, is up 14% in 2019. Shares of rival PepsiCo, which are valued at $182.8 billion, have been closing the gap with Coke, rising 18% over the same period.