What is the lexicographic rule?
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Beside this, what is conjunctive rule?
Definition. The conjunctive rule suggests that consumers establish a minimum acceptable level for each choice criterion and accept an alternative only if it equals or exceeds the minimum cutoff level for every criterion.
Secondly, what is the difference between compensatory and Noncompensatory decision rules? A compensatory decision rule asumes that the consumer when evaluating alternatives trades off one characteristic against another. On the other hand, a non-compensatory decision rule choose a product or sevice on the basis of one or a subset of its characteristics regardless of the values of its other attributes.
Additionally, what is compensatory rule?
Compensatory Decision Rules A type of decision rule in which a consumer evaluates each brand in terms of each relevant attribute and then selects the brand with the highest weighted score. Brands that fall below the cutoff point on any one attribute are eliminated from further consideration.
When a consumer uses evaluative criteria they are?
12. Consumer Decision Making Process Evaluative Criteria • Evaluative Criteria are the dimensions a consumer will use to evaluate the features of the alternative choices. Some consumers would compare based on functional criteria. For others, style, ease of operation, related services, or prestige may be important.