What is the distinction between social shopping and social commerce?
Also asked, what does social commerce mean?
Social commerce is a subset of electronic commerce that involves social media, online media that supports social interaction, and user contributions to assist online buying and selling of products and services. More succinctly, social commerce is the use of social network(s) in the context of e-commerce transactions.
Similarly, what are the different kind of social store? Social shopping spans a wide range of definitions but can largely be divided into five categories: Group shopping sites, Shopping communities, Recommendation engines, Shopping Marketplaces, and Shared Shopping. Group shopping sites include companies like Groupon and LivingSocial.
Accordingly, what is the difference between social commerce and eCommerce?
Whereas in eCommerce interactions are managed from the seller's website (online chat is very useful), during a social commerce sale interaction takes place on social networks as well as on the seller's website. In this way, social sommerce appears as a development of online shopping, although not as a decisive one.
Why is social commerce important?
Social commerce encourages people to connect with a business through two-way communication. This allows customers to not only engage with your business, but it also gives them the opportunity to use social media as an efficient customer service channel where it's possible to solve problems.