What is the difference between a paid circulation and a controlled circulation magazine?

Asked By: Daciana Francesconi | Last Updated: 10th March, 2020
Category: business and finance publishing industry
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A subscription is considered as paid circulation if the amount paid is at least 50 percent of the regular subscription price. Controlled circulation is circulation that is distributed free of charge to named individuals or business establishments, or made available for pick-up in public locations.

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Also, what is controlled circulation?

controlled circulation. Distribution method in which only qualified subscribers (such as architects, engineers, or doctors) receive a publication, usually for free. Also called qualified circulation.

Subsequently, question is, what are the 3 types of magazines? This video explains the differences between three types of periodicals: popular, trade, and scholarly. Like their name suggests, periodicals are published periodically.

Furthermore, what does circulation of a magazine mean?

A magazine's circulation is the number of copies it usually distributes for each issue. Circulation is not always the same as copies sold, which is usually called paid circulation, because many magazines are distributed to readers without making them pay anything.

How is magazine circulation calculated?

If you know the circulation, estimate the readership with a survey, then divide total readers by the total circulation, you can calculate the average number of readers per copy. For many monthly magazines, the average is about 4 or 5 readers per copy.

28 Related Question Answers Found

What is a sentence for circulation?

Examples of circulation in a Sentence
He has bad circulation in his legs. The drug improves blood circulation. The attic has poor air circulation. the circulation of ocean waters Let's open the windows to get some circulation in here. The coins have recently entered circulation.

What is circulation and readership?

Circulation is a count of how many copies of a particular publication are distributed. Circulation audits are provided by the Audit Bureau of Circulations (ABC). Readership is an estimate of how many readers a publication has.

What are circulation numbers?

A newspaper's circulation is the number of copies it distributes on an average day. Circulation is one of the principal factors used to set advertising rates. Circulation is not always the same as copies sold, often called paid circulation, since some newspapers are distributed without cost to the reader.

How do you calculate readership from circulation?


To calculate total readership, they simply multiply the average net circulation (average gross distribution less returns) by their readers per copy. It's assumed that anyone picking up a copy of the publication reads or looks at it.

What is circulation in publishing?

A newspaper's circulation is the number of copies it distributes on an average day. Circulation is one of the principal factors used to set advertising rates. Circulation is not always the same as copies sold, often called paid circulation, since some newspapers are distributed without cost to the reader.

What is the circulation of Time magazine?

As of July 2017, its circulation was 3,028,013. In October 2017, Time cut its circulation to two million. Time has the world's largest circulation for a weekly news magazine. The print edition has a readership of 26 million, 20 million of whom are based in the United States.

What is a readership survey?

This survey is designed to help publishers gather inportant demographic information about their readers, their preferences and purchasing plans. The Readership Survey is highly customizable and can be adapted to any scale across various media channels.

What is the synonym of magazine?

Synonyms for magazine
  • booklet.
  • brochure.
  • daily.
  • journal.
  • manual.
  • newsletter.
  • newspaper.
  • pamphlet.

What is the content of a magazine?


A magazine is a publication that is issued periodically. It generally contains essays, stories, poems, articles, fiction, recipes, images etc. Magazines are directed at general and special audience, often published on a weekly or monthly basis.

Why is it called a magazine?

"Magazine" is French for storehouse or storage place. The "storage places" for cartridges in firearms in general are called "magazines," whether they are detachable—as in the detachable box magazines generally found in automatic pistols—or fixed.

What is a monthly magazine called?

The magazine itself is generically a “periodical” — because it's published on a periodical or periodic basis (occurring or appearing at intervals, i.e. occasional). It can also then be described as “a monthly” (i.e. a publication published on a monthly basis).

What kinds of magazines are the most popular?

The following is a list of the largest daily US magazines in order of circulation.

Top 10 U.S. Magazines by Circulation
  1. National Geographic.
  2. AARP Magazine.
  3. AARP Bulletin.
  4. Better Homes And Gardens.
  5. Game Informer Magazine.
  6. Good Housekeeping.
  7. Family Circle.
  8. People Magazine.

Are magazines still popular?

Magazines: How print is surviving the digital age. Print sales have been declining for several years as readers find their content online - but now, something unusual is happening. News and current affairs magazines are becoming more popular - but celebrity, gossip and fashion publications are still struggling.

What is a small magazine called?


brochure. noun. a small magazine containing details and pictures of goods or services that you can buy.

What is the main purpose of a magazine?

The publisher's purpose for a magazine is to give its advertisers a chance to share with its readers about their products (which are things those readers want).

How many pages should a magazine have?

To be succinct, there really isn't an “average” or standard number of pages for magazines. Magazines can range from 32 pagers to 212 pagers with everything in between. With that said, however, most magazines, whatever their overall page count may be, will have a magazine page count that is either divisible by 8 or 4.