What is strategy Porter 1996 summary?
Similarly one may ask, what Is Strategy Michael Porter 1996?
It means deliberately choosing a different set of activities to deliver a unique mix of value" (p. 64). Moreover, the essence of strategy, according to Porter, is choosing to perform activities differently than rivals. Strategy is the creation of a unique and valuable position, involving a different set of activities.
Correspondingly, what is strategy according to Porter?
Strategy According to Michael Porter In his earlier book, Porter defines competitive strategy as "a combination of the ends (goals) for which the firm is striving and the means (policies) by which it is seeking to get there." Thus, Porter seems to embrace strategy as both plan and position.
Strategy: the creation of a unique and valuable position involving a unique set of activities; being different. Activities: the basic units of competitive advantage. Competitive Advantage: grows out of the entire system of activities; capacity to outperform rivals by establishing a difference it can preserve over time.