What is selective distribution intensity?
Also, what is a selective distribution?
Selective Distribution is a type of distribution strategy that lies and operates between intensive and exclusive distribution. Selective Distribution involves using more than one, but lesser than all the intermediaries and distributors who carry the company's products on a basis of a company specific set of rules.
Additionally, what are the three types of distribution intensity? There are three broad options:
- Intensive Distribution: Intensive distribution aims to provide saturation coverage of the market by using all available outlets.
- Selective Distribution:
- Exclusive Distribution:
Thereof, what is distribution intensity?
Distribution Intensity. the level of availability selected for a particular product by the marketer; the level of intensity chosen will depend upon factor such as the production capacity, the size of the target market, pricing and promotion policies and the amount of product service required by the end-user.
Why selective distribution is important?
Selective distribution is a useful tool at the disposal of the supplier since it can refuse to sell to those dealers that do not comply with the set criteria. This system is therefore interesting since it allows the supplier of products to organise its distribution according to its wishes and strategy.