What is retail depth?

Asked By: Armide Peixeiro | Last Updated: 21st March, 2020
Category: business and finance marketing and advertising
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The other part of the retail inventory equation is product depth (also known as product assortment or merchandise depth). This is the number of each item or particular styles that you carry of a particular product. This means they might only stock 3 to 6 SKUs of each product in the store.

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Moreover, what is width and depth in retail?

Width or depth: A critical choice Customers visiting a store are looking for either the width of merchandise – the variety of product lines offered – or the depth – the number of each item or particular style of a product on offer.

Similarly, what is breadth and depth? Breadth and Depth of Learning. Breadth of learning refers to the full span of knowledge of a subject. Depth of learning refers to the extent to which specific topics are focused upon, amplified and explored.

In respect to this, what is a product depth?

The amount of sub-products offered by a business within a particular line of products. Increasing a company's product depth can involve adding new, related products to an existing product line or increasing the number of varieties of a particular product offered.

What is considered retail?

Retail businesses sell finished goods to consumers in exchange for money. Retail businesses can include grocery, drug, department and convenient stores. Service related businesses such as beauty salons and rental places are also considered retail businesses.

39 Related Question Answers Found

What is assortment depth?

Breadth + Depth = Product Assortment
Product breadth is the number of product lines, while product depth is the variety within each of those lines. These two elements combine to make up the store's product assortment or merchandise mix.

What is depth of distribution?

Depth of distribution (or weighted distribution) is a number that measure market penetration in term of store importance.

How do you calculate product depth?

Width : Number of different product lines carries by the company. Length : Total Number of items in the product line. Depth : Number of version offered of each product in the line. Consistency : Closely related the various product lines.

What is SKU code?

A stock-keeping unit (SKU) is a scannable bar code, most often seen printed on product labels in a retail store. The label allows vendors to automatically track the movement of inventory.

What is product width?


Product Length: refers to total number of products sold within a product line. Product Width : refers to number of separate product lines offered by a company.

What is assortment plan?

Assortment planning is the process of selecting the collection of products which will be on offer in particular areas (localisation) and during specified periods of time (seasonality). The assortment plan defines the products that make up your categories, sub-categories, segments, and sub-segments.

What is assortment mix?

Product assortment is the different types of products that a business makes or a retailer offers for sale. Product assortment consists of the following characteristics: Breadth: The breadth of a company's products relates to the number of product lines a company produces or a retailer carries.

What is breadth and depth marketing?

Breadth: Being broad in scope. Carrying items in many different product categories. Offering several different types of service under one roof. Depth: Being intense in scope by immersing your business into an industry or product category. Stocking a focused product mix, a specialized service offering.

What is Nike's product mix?

Nike Inc.'s marketing mix (4Ps) determines the profitability and growth of the athletic footwear, apparel, and equipment business. A company's marketing mix refers to the strategies and tactics applied to execute the marketing plan, with focus on products, place, promotion, and price (the 4Ps).

What is product mix depth?


Depth of a product mix pertains to the total number of variations for each product. Variations can include size, flavor and any other distinguishing characteristic. For example, if your company sells three sizes and two flavors of toothpaste, that particular line of toothpaste has a depth of six.

What is service mix?

The service marketing mix is a combination of the different elements of services marketing that companies use to communicate their organizational and brand message to customers. The mix consists of the seven P's i.e. Product, Pricing, Place, Promotion, People, Process and Physical Evidence.

What is product mix pricing strategies?

The product mix is the collection of products and services that a company chooses to offer its market. Pricing strategies range from being the cost leader to being a high-value, luxury option for consumers.

What is product size?

Product dimensions are characteristics that serve to identify a product variant. You can use combinations of product dimensions to define product variants. You must define at least one product dimension for a product master in order to create a product variant.

How do you create a product portfolio?

How to create a product portfolio roadmap
  1. Step 1: Identify your goals and strategy. The first step is to set the overall vision and identify goals at the top level of the product portfolio.
  2. Step 2: Prioritize key initiatives.
  3. Step 3: Link tactical work with strategic initiatives.
  4. Step 4: Visualize your portfolio roadmap.

What are the types of product mix?


In general, there are 6 types of product mix pricing used by any organisation to take care of their product mix and product lines.
  • Let us discuss each type of product mix pricing in detail.
  • 1) Product line pricing.
  • 2) Optional feature pricing.
  • 3) Captive product pricing.
  • 4) Two part pricing.
  • 5) By Product pricing.

How do you use depth in a sentence?

depth Sentence Examples
  1. He understood the depth of her fear.
  2. It was difficult to describe the depth of her feelings.
  3. Tears began to spill down her face as she understood the depth of Gabriel.
  4. The water is so transparent that the bottom can easily be discerned at the depth of twenty-five or thirty feet.

What is a product line example?

For example, a cosmetic company that's already selling a high-priced product line of makeup (that might include foundation, concealer, powder, blush, eyeliner, eye shadow, mascara, and lipstick) under one of its well-known brands might launch a product line under the same brand name but at a lower price point.