What is purchase decision?

Asked By: Anisia Pechtel | Last Updated: 1st March, 2020
Category: business and finance marketing and advertising
4.2/5 (80 Views . 11 Votes)
Purchase decision is the thought process that leads a consumer from identifying a need, generating options, and choosing a specific product and brand. The more major the purchase decision, the more effort is typically put into the process.

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Subsequently, one may also ask, what is post purchase decision?

Simply defined, Post-Purchase Behavior is the stage of the Buyer Decision Process when a consumer will take additional action, based purely on their satisfaction or dissatisfaction.

One may also ask, what are the types of buying decision? The three types are nominal decision making, which requires little to no search for alternatives; limited decision making, which requires some but not much of a search for alternatives; and extended decision making, which requires extensive evaluation of alternatives and post-purchase evaluation.

In this manner, what are the five stages of the buyer decision process?

The 5 stages which a consumer often goes through when they are considering a purchase: problem or need recognition, information search, evaluation of alternatives, purchase, and post-purchase behavior.

What is consumer decision process?

Consumer decision making process involves the consumers to identify their needs, gather information, evaluate alternatives and then make their buying decision. The consumer decision making behavior is a complex procedure and involves everything starting from problem recognition to post-purchase activities.

22 Related Question Answers Found

What are the stages in the consumer decision making process?

The consumer decision-making process consists of five steps, which are need recognition, information search, evaluations of alternatives, purchase and post-purchase behavior.

How is the purchase decision made?

Purchase Decision. Purchase decision is the thought process that leads a consumer from identifying a need, generating options, and choosing a specific product and brand. Some purchase decisions are minor, like buying toothpaste, while other purchases are major, like buying a house.

What is the correct order of the five stages of the new product adoption process?

The 5 stages are: product awareness, product interest, product evaluation, product trial, and product adoption.

How do consumers make purchase decisions?

Consumers go through distinct buying phases when they purchases products: (1) realizing the need or want something, (2) searching for information about the item, (3) evaluating different products, (4) choosing a product and purchasing it, (5) using and evaluating the product after the purchase, and (6) disposing of the

What is the first stage of the consumer decision process?


Problem recognition is the first stage of the consumer decision process. If purchase involvement is high, then enduring product involvement will also be high. The three types of decision making are rebuy, limited, and extended. Nominal decision making is sometimes referred to as habitual decision making.

What is the problem recognition?

Definition: Problem Recognition
Problem recognition results when a consumer recognizes a substantial difference between what is perceived as the actual product and the product he/she wants to purchase, which directly impacts the decision making of the customer in the buying process.

What are the two types of information search?

Information sources
The literature on information search identifies two main sources: internal and external sources. Internal search comprises searching one's memory to access information about solutions to an existing problem [19,22,23].

What are the 7 decision making steps?

7 decision-making process steps
  • Identify the decision. To make a decision, you must first identify the problem you need to solve or the question you need to answer.
  • Gather relevant information.
  • Identify the alternatives.
  • Weigh the evidence.
  • Choose among alternatives.
  • Take action.
  • Review your decision.

Who prepares purchase order?

The purchase order is prepared by the buyer, often through a purchasing department. This process is typically done using electronic software systems, which allow for better tracking and electronic submission of orders to the supplier.

What are the three 3 steps in the buying process?


It is the journey or buying process that consumers go through to become aware of, evaluate, and purchase a new product or service, and it consists of three stages that make up the inbound marketing framework: awareness, consideration, and decision.

What are three factors that influence your purchasing decisions?

5 Common Factors Influencing Consumer Behavior
  1. Purchasing Power.
  2. Group Influence.
  3. Personal Preferences.
  4. Economic Conditions. Consumer spending decisions are known to be greatly influenced by the economic situation prevailing in the market.
  5. Marketing Campaigns. Advertisement plays a greater role in influencing the purchasing decisions made by consumers.

Who is involved in the purchase process?

A buying process is the series of steps that a consumer will take to make a purchasing decision. A standard model of consumer purchase decision-making includes recognition of needs and wants, information search, evaluation of choices, purchase, and post-purchase evaluation.

What are the 3 types of decision making?

At the highest level we have chosen to categorize decisions into three major types: consumer decision making, business decision making, and personal decision making.

What are the four types of buyers?

Their paper, Personal Styles and Effective Performance, highlighted research that showed there were four main types of decision-makers: Analyticals, Amiables, Drivers, and Expressives.

What are the three types of buyers?


There are three types of buyers. The first thing to understand is that there are three main types of buyers: the average spenders, the spendthrifts, and the tightwads.

What are the 3 types of buying situations?

In conclusion, there are three major types of buying situations, which are new task, modified rebuy and straight rebuy.

What is Consumer Behaviour in simple words?

Meaning and Definition:
Consumer behaviour is the study of how individual customers, groups or organizations select, buy, use, and dispose ideas, goods, and services to satisfy their needs and wants. It refers to the actions of the consumers in the marketplace and the underlying motives for those actions.