What is purchase decision?
Subsequently, one may also ask, what is post purchase decision?
Simply defined, Post-Purchase Behavior is the stage of the Buyer Decision Process when a consumer will take additional action, based purely on their satisfaction or dissatisfaction.
One may also ask, what are the types of buying decision? The three types are nominal decision making, which requires little to no search for alternatives; limited decision making, which requires some but not much of a search for alternatives; and extended decision making, which requires extensive evaluation of alternatives and post-purchase evaluation.
In this manner, what are the five stages of the buyer decision process?
The 5 stages which a consumer often goes through when they are considering a purchase: problem or need recognition, information search, evaluation of alternatives, purchase, and post-purchase behavior.
What is consumer decision process?
Consumer decision making process involves the consumers to identify their needs, gather information, evaluate alternatives and then make their buying decision. The consumer decision making behavior is a complex procedure and involves everything starting from problem recognition to post-purchase activities.