What is priming and framing?
Just so, what is priming in the media?
Political media priming is "the process in which the media attend to some issues and not others and thereby alter the standards by which people evaluate election candidates". A number of studies have demonstrated that there is a dimension of powerful media effects that goes beyond agenda setting.
Likewise, people ask, what is the difference between agenda setting and framing?
Framing effect is more concerned with audience attention to news messages, while agenda setting is more concerned with repeated exposure to messages.
2.2 Semantic Priming and the Structure of the Lexicon Semantic priming was discovered by David Meyer and Roger Schvaneveldt, working independently (they chose to report their findings together). Lexical decision performance to a word is improved by prior presentation of its semantically related word.