What is Apple's differentiation strategy?

Asked By: Leya Pungg | Last Updated: 4th May, 2020
Category: business and finance marketing and advertising
4.3/5 (1,124 Views . 12 Votes)
Differentiation. Apple attempts to increase market demand for its products through differentiation, which entails making its products unique and attractive to consumers. It sells directly to consumers and small-to-midsized businesses through its retail and online stores.

Click to see full answer


Also know, what is Apple's strategy?

Apple's strategy now, in 2013 has been to maximize revenue and assets primarily by increasing sales and catering to an existing demand and not by making capital expenditures. It has, however not shifted focus from leading by innovation and is constantly launching new features in its iPhone and iPad.

Additionally, what is differentiation strategy example? Differentiation Based on Price Consumers love getting the same product for less. An example of this is a lawn-care company that will do weekly maintenance guaranteed to cost less than any other advertised price. Selling the most expensive products in a market is a counterintuitive differentiation strategy.

Beside above, what is Apple's price strategy?

Apple strategy is based in skimming method which mean pricing the product in high price in order to get profit. but it follow this only in the introduction stage for their products .

What is Apple's business level strategy?

Apple's business-level strategy. Apple focus on making the best products. They are a company that focuses on innovation, and by that I mean with new products, but also improvements on their existing products. They use the focused differentiation strategy, by making products that are exclusive, and pretty expensive.

37 Related Question Answers Found

Does Apple use price skimming?

Android follows a penetration pricing strategy. Apple uses a skimming strategy. Neither is inherently superior to the other. Like any strategy, each has advantages and disadvantages and their ultimate success often depends upon both circumstances and execution.

What age group buys iPhones?

-- A higher percentage of customers who buy the iPhone, Macbook Air, Macbook Pro, and Apple TV are between the ages of 25 and 34. -- Seniors 65 and older, and people between 35 and 44, are the biggest of iPad customers.

How is branding used in Apple?

Apple has a branding strategy that focuses on the emotions. The starting point is how an Apple product experience makes you feel. The Apple brand personality is about lifestyle; imagination; liberty regained; innovation; passion; hopes, dreams and aspirations; and power-to-the-people through technology.

How does Apple use the 4 P's of marketing?

The focus of the marketing mix is on the 4P variables, namely, Product, Place, Promotion, and Price. In this business case, the marketing mix is specific to the technological nature of Apple's business. In developing its marketing mix, Apple Inc. uses an approach that focuses on premium branding.

Why is Apple so good at marketing?


Apple's Marketing is Built on Simplicity
Apple products speak for themselves. That's how Apple has consistently positioned their marketing, keeping messaging and visuals simple. With stripped down content and simple advertising, they've gone on to sell more than 1.5 billion products.

Does Apple use cost leadership strategy?

Cost leadership strategy has been highly adopted by Apple Inc in its endeavors of ensuring competitiveness and success in the technology industry. By lowering the cost of production and management, Apple Inc has been given golden opportunities on determining prices of its products, thus enhancing its competitive edge.

Does Apple have a competitive advantage?

Apple's competitive advantage are its control of software, Hardware, retail strategy, product differentiation and most important one is Steve Job's strategically decision making. Apple also spent more money on its Research and Development.

What is the target market for Apple?

The Trends of Apple's Target Market Demographics
Men outnumber women on a 2:1 basis when it comes to purchasing Apple products. The average age of an Apple customer is 35-44. 1 in 4 people in the 18-34 age demographic express a strong interest in purchasing an Apple product at some point in the next 6 months.

How much does iPhone 11 cost?

iPhone 11 price
The iPhone 11 will retail for $699. The iPhone 11 Pro will retail for $999, and the 11 Pro Max will retail for $1,099. Apple is promoting trade-ins of previous models to lower the cost.

Why does Apple use premium pricing?


Apple uses a premium pricing strategy for iPhones and they have a good, better, best lineup. In the company's view, the iPhones are superior to competitor offerings, and customers prefer the Apple phones. For that, customers are willing to pay a premium. These strategy components are sound.

Can Apple continue to charge a price premium?

Apple's reputation and brand allow it to charge a premium for its high-end products like the iPhone 11 Pro Max. And adding memory or storage to these products increases the cost even more. Because of this "Apple Tax" Apple products are often more expensive than its competitors.

What does the iPhone 11 look like?

Like the iPhone XR, the iPhone 11 features a precision-machined 7000 series aluminum frame that wraps around an all-glass enclosure. With its 6.1-inch display, the iPhone 11 is between the 5.8-inch iPhone 11 Pro and 6.5-inch iPhone 11 Pro Max in size.

Does Apple use differentiation strategy?

Apple attempts to increase market demand for its products through differentiation, which entails making its products unique and attractive to consumers. Apple uses a retail strategy called “minimum advertised price” (or MAP).

What is premium pricing strategy?

A premium pricing strategy involves setting the price of a product higher than similar products. This strategy is sometimes also called skim pricing because it is an attempt to “skim the cream” off the top of the market.

Why does Apple over price their products?


Apple does not quibble with the fact that, on average, Apple products cost more than similar products made by other manufacturers. Instead, it argues that its products are so superior that they're worth the price hike. Compare the minimalist perfection of the iPod to the clunky MP3 players that came before it.

What pricing strategy does Nike use?

Nike needs to consider the most beneficial way to price their products in order to make the most profit possible, another type of pricing strategy Nike uses is segmented pricing. Nike adjusts their prices of products according to their target market.

How is Apple products different from its competitors?

There is another important way that Apple sets itself apart from its competitors; the way the company is run and controlled. That is why everything Apple does works together so seamlessly. This difference in the way Apple runs its company compared to competitors can't be emphasized enough.