What are the pros and cons of print media?

Asked By: Hang Wickert | Last Updated: 6th March, 2020
Category: business and finance publishing industry
4.4/5 (372 Views . 43 Votes)
When deciding how you should allocate your advertising dollars to best promote your product, keep in mind there are a few pros and cons to print media.
  • Pro: Drives Purchase Intent.
  • Pro: Cost, Lifespan, Production.
  • Pros: Targeted Audience.
  • Cons: Readership Decline.
  • Con: Rates, Lead Times.
  • Con: Cluttered Landscape.

Click to see full answer


Similarly, what are the advantages and disadvantages of print media?

  • 18-to 23-year-olds find it easier to read print media over digital content (Source, Relevence.com)
  • 34% of consumers trust print advertisements more than they trust search engine ads.
  • Even the zen gens read 9.1 magazines per week.

Subsequently, question is, what are the disadvantages of print? Disadvantages of Print Media

  • Dullness. Printed media cannot capture the sound and movement required by an audience raised on the audio and video of television and the Internet.
  • Lead time. Because printed media involves production, information requires a lead time before it ever reaches you.
  • Materials.
  • Distribution.
  • Waste.

Similarly, you may ask, what are the advantage of print media?

Main Advantages Print media is an easy medium to spread awareness or advertise to any particular geographical area. Like, a local newspaper is the best way to spread news about any local event of the place. Some forms of the print media have a huge and trusted followers.

What is print media and its importance?

Print Media keeps customers updated customers with news related to Politics, Sports, Business, Society etc. Print Media helps organizations and firms to promote their goods and services to the people at large and is more cost effective than Television.

25 Related Question Answers Found

What are the disadvantages of new media?

10 Disadvantages of Social Networking
  • Lacks Emotional Connection.
  • Gives People a License to be Hurtful.
  • Decreases Face-to-Face Communication Skills.
  • Conveys Inauthentic Expression of Feelings.
  • Diminishes Understanding and Thoughtfulness.
  • Causes Face-to-Face Interactions to Feel Disconnected.
  • Facilitates Laziness.

What is print media in education?

Print Media in Education, is a world-wide programme whereby newspapers and magazines are used to promote education in school classrooms. In most overseas countries newspaper-in-education programmes (NIE) dominate while magazines play a secondary educational role.

What are the characteristics of print media?

What Are the Characteristics of Print Media?
  • Mass circulation print media. Newspapers are the most common printed mass media.
  • Delivery. Print media must get into the hands of the customer, the person who reads the material and responds to the advertisements.
  • Print media production. Print media production means one of two things: ink or toner.

What are the advantages of new media?

New-media advertising is often less expensive than advertising in traditional media. Perhaps the biggest advantage of using new media is that the lack of any barriers that prevent a small business from entering the digital arena.

When did print media start?


The earliest known form of printing as applied to paper was woodblock printing, which appeared in China before 220 AD. Later developments in printing technology include the movable type invented by Bi Sheng around 1040 AD and the printing press invented by Johannes Gutenberg in the 15th century.

What are the advantages of social media?

1. Increased Brand Awareness. Social media is one of the most cost-efficient digital marketing methods used to syndicate content and increase your business' visibility. Implementing a social media strategy will greatly increase your brand recognition since you will be engaging with a broad audience of consumers.

What is an example of print media?

Magazines, newspapers, flyers, newsletters, scholarly journals and other materials that are physically printed on paper are examples of print media.

What is non print media?

Non-Print-Media are publications on other carrier media than paper, for example on electronic data carriers, in which the information is held in various ways (mechanical, electromagnetic, photochemical). Non-Print-Media includes radio, TV, the Internet, audiobooks and podcasts.

Why do people prefer electronic media?

It's easily distributable. The information can be shared easily using electronic media as compared to print media. Broadcasting is easier in electronic media as compared to distribution of information using print media. Live events can be shared using electronic media using videos, pictures, podcasts etc.

Why is print better than digital?


2. Print stimulates more senses. Complex information is also better absorbed in print than in digital, because people need to locate themselves in the text when looking at complex ideas – and that's much easier to do in print than in digital.

What is print media used for?

Print media advertising is a form of advertising that uses physically printed media, such as magazines and newspapers, to reach consumers, business customers and prospects. Advertisers also use digital media, such as banner ads, mobile advertising, and advertising in social media, to reach the same target audiences.

Why is print media losing its support?

print media is in the form of newspaper and electronic media is what we see on TVs in the form of news. nowadays, people prefer electronic media over print media. Thus, the print media is losing its support over electronic media. electronic media is faster and convenient in today's time.

Which is better print media or electronic media?

Electronic Media: Electronic media refers to all means of sharing information, except the print media, such as radio, television, internet etc. It is a more advanced form of media. Print media tends to retain its form, e.g. a book contains the same information throughout its life.

What are the advantage of printing?

Advantage: Convenience
One of the key advantages of printing out material is that it is convenient. If you need to mark it up or make notes on it, it is easy to do. Most printed documents are lighter and, when folded, smaller than a tablet or notebook computer.

What are the advantages of television?


I think, the most important advantage of television is that it is a huge source of informations, knowledge and entertainment. There are plenty of channels with different topics. It provides every kind of information and entertainment: great films, shows, documentaries, science programs, cartoons and so on.

What are the 6 types of print media?

Billboards, signs, banners, vehicle wraps, posters, wall graphics, promotional items, and floor graphics. Different forms of print media. Print media include those media of communication which are controlled by time.It can be read at any available time and can be kept for record.

Why is print design important?

Professionally designed print immediately gives a positive impression of your company and creates brand recognition. Good design can attract potential customers. It gives an organised, well-established air to your company. We understand the importance of what print can do for the growth and identity of a company.