What are stars in marketing?
Also to know is, what is a star product?
Star product. In mathematics, the star product is a method of combining graded posets with unique minimal and maximal elements, preserving the property that the posets are Eulerian.
Additionally, what are stars business? Star - a business unit that has a large market share in a fast growing industry. Stars may generate cash, but because the market is growing rapidly they require investment to maintain their lead. If successful, a star will become a cash cow when its industry matures.
Similarly, what is star in BCG matrix?
Products that are in high growth markets and that make up a sizable portion of that market are considered “stars” and should be invested in more. In the upper left quadrant are stars, which generate high income but also consume large amounts of company cash.
What is a problem child in marketing?
A problem child is a business with a small market share in a rapidly growing industry. The growth-share matrix is also called the BCG Matrix or Boston Matrix and the problem child may also be referred to as a "question marks".