What are stars in marketing?

Asked By: Guobin Varoo | Last Updated: 26th April, 2020
Category: business and finance marketing and advertising
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Stars: The business units or products that have the best market share and generate the most cash are considered stars. Monopolies and first-to-market products are frequently termed stars. However, because of their high growth rate, stars consume large amounts of cash.

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Also to know is, what is a star product?

Star product. In mathematics, the star product is a method of combining graded posets with unique minimal and maximal elements, preserving the property that the posets are Eulerian.

Additionally, what are stars business? Star - a business unit that has a large market share in a fast growing industry. Stars may generate cash, but because the market is growing rapidly they require investment to maintain their lead. If successful, a star will become a cash cow when its industry matures.

Similarly, what is star in BCG matrix?

Products that are in high growth markets and that make up a sizable portion of that market are considered “stars” and should be invested in more. In the upper left quadrant are stars, which generate high income but also consume large amounts of company cash.

What is a problem child in marketing?

A problem child is a business with a small market share in a rapidly growing industry. The growth-share matrix is also called the BCG Matrix or Boston Matrix and the problem child may also be referred to as a "question marks".

31 Related Question Answers Found

What is a star in business?

Stars: The business units or products that have the best market share and generate the most cash are considered stars. Monopolies and first-to-market products are frequently termed stars. However, because of their high growth rate, stars consume large amounts of cash.

What are dogs in marketing?

A dog is a business unit that has a small market share in a mature industry. It thus neither generates the strong cash flow nor requires the hefty investment that a cash cow or star unit would (two other categories in the BCG matrix).

What is a cash cow product?

A cash cow is a business unit, product line, or investment that has a return on assets (ROA) greater than the market growth rate. The idiom refers to the idea that it produces "milk" (profit) long after the cost of the investment has been recouped.

What is product life cycle in marketing?

The product life cycle is an important concept in marketing. It describes the stages a product goes through from when it was first thought of until it finally is removed from the market. Not all products reach this final stage. Some continue to grow and others rise and fall.

What is a life cycle stage?


A life cycle is a course of events that brings a new product into existence and follows its growth into a mature product and eventual critical mass and decline. The most common steps in the life cycle of a product include product development, market introduction, growth, maturity, and decline/stability.

What are the elements of a strategic marketing plan?

Key elements of the marketing plan include:
  • Marketing objectives.
  • Personas.
  • Positioning.
  • Branding and messaging.
  • Strategy and tactics.
  • Measurement.

What is market growth rate?

Market Growth rate is defined as the rise in sales or market size within a given customer base over a specific period of time. When a business analyses its market it requires interpreting its market growth rate. The sales growth is compared with the market growth rate.

What is a business portfolio?

business portfolio. The collection of products and services provided by a company. Many businesses will engage in business portfolio analysis as part of their strategic planning efforts by categorizing the products they offer by relative competitive position and rate of sales growth.

What is BCG known for?

Boston Consulting Group. Best known for the 'Growth Share Matrix' developed by BCG founder Bruce Henderson in the 1970s, BCG has become known for its novel approach to ideas.

What is BCG model in strategic management?


BCG matrix is a framework created by Boston Consulting Group to evaluate the strategic position of the business brand portfolio and its potential. It classifies business portfolio into four categories based on industry attractiveness (growth rate of that industry) and competitive position (relative market share).

How do you construct a BCG matrix?

The BCG matrix can be useful to companies if applied using the following general steps.
  1. Step 1 – Choose the Unit.
  2. Step 2 – Define the Market.
  3. Step 3 – Calculate Relative Market Share.
  4. Step 4 – Calculate Market Growth Rate.
  5. Step 5 – Draw Circles on the Matrix.

What is GEC model?

Tools and techniques for strategic analysis: GEC Mode. Fundamentally, GE-McKinsey nine-box matrix is a strategy device that offers a systematic approach for the multi business corporation to prioritize its investments among its business units.

What is BCG model in marketing?

The BCG model assumes that relative market share of a product is an indicator of its cash generation potential. A high growth rate means a product is earning well but these products normally require a large injection of cash to stimulate future growth.

What are focus strategies?

A marketing strategy in which a company concentrates its resources on entering or expanding in a narrow market or industry segment. A focus strategy is usually employed where the comopany knows its segment and has products to competitively satisfy its needs. Focus strategy is one of three generic marketing strategies.

What is market development strategy?


Market development is a growth strategy that identifies and develops new market segments for current products. A market development strategy targets non-buying customers in currently targeted segments. It also targets new customers in new segments. Another way is to expand sales through new uses for the product.

What two metrics are used in the BCG?

What two metrics are used in the BCG portfolio analysis to evaluate the various products of a firm? Relative market share and market growth rate 25. General Motors determined that it would close down divisions that were in low-growth markets that had relatively low market shares.

What are marketing question marks?

Question marks (also known as adopted children or Wild dogs) are businesses operating with a low market share in a high-growth market. They are a starting point for most businesses. Question marks have a potential to gain market share and become stars, and eventually cash cows when market growth slows.