Is an exploratory study qualitative or quantitative?
Also, what is a qualitative exploratory study?
Exploratory research is a research conducted for a problem that has not been studied more clearly, intended to establish priorities, develop operational definitions and improve the final research design. Exploratory research helps determine the best research design, data-collection method and selection of subjects.
Additionally, what is an exploratory study design? An exploratory design is conducted about a research problem when there are few or no earlier studies to refer to or rely upon to predict an outcome. The focus is on gaining insights and familiarity for later investigation or undertaken when research problems are in a preliminary stage of investigation.
In this way, can exploratory study be quantitative?
To carry out exploratory research, generally there is no prior research done or the existing ones do not answer the problem precisely enough. Such a research usually produces qualitative data, however in certain cases quantitative data can be generalized for a larger sample through use of surveys and experiments.
What is an example of exploratory research?
Examples of Exploratory Research Design A study into the role of social networking sites as an effective marketing communication channel. An investigation into the ways of improvement of quality of customer services within hospitality sector in London.