Is an exploratory study qualitative or quantitative?

Asked By: Fidencio Frimpong | Last Updated: 1st February, 2020
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Qualitative Research is primarily exploratory research. It is used to gain an understanding of underlying reasons, opinions, and motivations. It provides insights into the problem or helps to develop ideas or hypotheses for potential quantitative research.

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Also, what is a qualitative exploratory study?

Exploratory research is a research conducted for a problem that has not been studied more clearly, intended to establish priorities, develop operational definitions and improve the final research design. Exploratory research helps determine the best research design, data-collection method and selection of subjects.

Additionally, what is an exploratory study design? An exploratory design is conducted about a research problem when there are few or no earlier studies to refer to or rely upon to predict an outcome. The focus is on gaining insights and familiarity for later investigation or undertaken when research problems are in a preliminary stage of investigation.

In this way, can exploratory study be quantitative?

To carry out exploratory research, generally there is no prior research done or the existing ones do not answer the problem precisely enough. Such a research usually produces qualitative data, however in certain cases quantitative data can be generalized for a larger sample through use of surveys and experiments.

What is an example of exploratory research?

Examples of Exploratory Research Design A study into the role of social networking sites as an effective marketing communication channel. An investigation into the ways of improvement of quality of customer services within hospitality sector in London.

34 Related Question Answers Found

Is qualitative research exploratory?

Qualitative Research is primarily exploratory research. It is used to gain an understanding of underlying reasons, opinions, and motivations. It provides insights into the problem or helps to develop ideas or hypotheses for potential quantitative research.

What are the five types of qualitative research methods?

A popular and helpful categorization separate qualitative methods into five groups: ethnography, narrative, phenomenological, grounded theory, and case study. John Creswell outlines these five methods in Qualitative Inquiry and Research Design.

What are the 4 types of qualitative research?

Four major types of qualitative research design are the most commonly used. They are: 1) phenomenology 2) ethnography 3) grounded theory 4) case study Firstly, I will review the four qualitative research designs the phenomenological, ethnographic, grounded theory and case study perspectives.

How do you carry out qualitative research?

When is a qualitative approach needed:
  1. Little is known or present understanding is inadequate.
  2. Making sense of complex situations or social processes.
  3. Learn from participants about their experiences (beliefs, motivations, opinions)
  4. Construct a hypothesis/theory from data.
  5. Understand phenomena deeply and in detail.

Why exploratory research is important?


Importance of Exploratory Research
Exploratory research helps a researcher to build understanding about the problem of the research. The purpose of conducting this research is to explore the problem and areas around it and not to reach a conclusion.

What are the 6 types of qualitative research?

The six types of qualitative research are the phenomenological model, the ethnographic model, grounded theory, case study, historical model and the narrative model.
  • Phenomenological Method.
  • Ethnographic Model.
  • Grounded Theory Method.
  • Case Study Model.
  • Historical Model.
  • Narrative Model.

What are the methods of qualitative research?

What are some qualitative research methods? The three most common qualitative methods, explained in detail in their respective modules, are participant observation, in-depth interviews, and focus groups. Each method is particularly suited for obtaining a specific type of data.

What are the 4 types of research design?

There are four main types of Quantitative research: Descriptive, Correlational, Causal-Comparative/Quasi-Experimental, and Experimental Research. attempts to establish cause- effect relationships among the variables. These types of design are very similar to true experiments, but with some key differences.

What is quantitative research design?


Quantitative research design is aimed at discovering how many people think, act or feel in a specific way. Quantitative projects involve large sample sizes, concentrating on the quantity of responses, as opposed to gaining the more focused or emotional insight that is the aim of qualitative research.

What are the characteristics of exploratory research?

One of the most important features of exploratory research is its potential for future research. Some key characteristics are: Flexible & Versatile,‡ no structured forms are used, no experiment‡, cost incurred is low‡, wide exploration of views‡, interactive & open ended.

How do you do exploratory research?

Focus groups, case studies, syndicated research, or expert interviews are considered acceptable research techniques when conducting exploratory research.
  1. Engage in Guided Discussions.
  2. Build on Research That Identifies Risk Factors.
  3. Collect Open Market Data.
  4. Enhance Your Content With Expert Interviews.
  5. The Takeaway.

What is descriptive research design?

Descriptive research is defined as a research method that describes the characteristics of the population or phenomenon that is being studied. This methodology focuses more on the “what” of the research subject rather than the “why” of the research subject.

What are the main objectives of research?

Answer: Research objectives describe concisely what the research is trying to achieve. They summarize the accomplishments a researcher wishes to achieve through the project and provides direction to the study.

What are the types of case studies?


There are three primary types of case studies: key cases, outlier cases, and local knowledge cases. Key cases are those which are chosen because the researcher has ?a particular interest in it or the circumstances surrounding it.

What are three types of research design?

The design of a research topic explains the type of research (experimental, survey, correlational, semi-experimental, review) and also its sub-type (experimental design, research problem, descriptive case-study). There are three main types of research design: Data collection, measurement, and analysis.

What are exploratory questions?

What is an exploratory question? Exploratory research is the stage of the research process that aims at connecting ideas as to unveil the “why”s of potential cause/effect relationships.