Is an exploratory study qualitative or quantitative?
Also, what is a qualitative exploratory study?
Exploratory research is a research conducted for a problem that has not been studied more clearly, intended to establish priorities, develop operational definitions and improve the final research design. Exploratory research helps determine the best research design, data-collection method and selection of subjects.
In this way, can exploratory study be quantitative?
To carry out exploratory research, generally there is no prior research done or the existing ones do not answer the problem precisely enough. Such a research usually produces qualitative data, however in certain cases quantitative data can be generalized for a larger sample through use of surveys and experiments.
Examples of Exploratory Research Design A study into the role of social networking sites as an effective marketing communication channel. An investigation into the ways of improvement of quality of customer services within hospitality sector in London.