How did dilly dilly start?
Then, what does dilly dilly come from?
The phrase occurs in medieval-themed Bud Light ads, wherein townspeople are trying to get their hands on, you guessed it, Bud Light. In the commercials, presenting someone with a cold Bud Light often comes with a cheerful "Dilly Dilly" in return, according to FTW.
Furthermore, what does dilly dilly mean?
The Oxford English Dictionary defines dilly as "an excellent example of a particular type of person or thing." Merriam Webster has also chimed in, noting dilly "comes from an obsolete adjective meaning 'delightful. '" Those definitions resonate with what's happening in the commercials.
You've probably seen the medieval themed Bud Light commercials featuring the mysterious catch phrase "Dilly Dilly." A Minnesota brewer recently introduced a beer called "Dilly Dilly Mosaic Double IPA." AB-Inbev has trademarked the phrase, and sent a unique cease and desist order.