Are Bartles and Jaymes wine coolers still made?
Keeping this in view, what happened to Bartles and Jaymes wine coolers?
Zima killed the wine cooler In January 1991, Congress quintupled the excise tax on wine from $. Zima and Smirnoff Ice reigned supreme, and major wine cooler producers like Boones Farm and Bartles & Jaymes switched to malt beverage recipes. Without the need to balance with the white wine, flavors became even more crazy.
Likewise, are wine coolers still a thing? Wine coolers became nearly extinct in the United States (US) by the early 1990's due to changes in excise tax laws. In 1991, the US Congress raised the federal excise tax on wine from $0.17 / gallon to $1.07 / gallon.
Accordingly, is Bartles and Jaymes still in business?
Unlike the bottles of more than three decades past, Bartles & Jaymes is packaged today in 12-ounce aluminum cans. The base white wine for the brand is augmented by four separate flavors: Ginger & Lemon, Cucumber & Lime, Grapefruit & Green Tea, and Watermelon & Mint.
Why did they stop making wine coolers?
1991 Marked the Wine Cooler's Untimely End The answer was taxes, taxes, taxes. On New Year's Day, 1991, Congress more than quintupled the excise tax on wine from $. 17/gallon to $1.07/gallon. This made wine blending bad business and effectively ushered in the era of the malternative beverage.